LUXURY HAT AS A MERCHANDISING PRODUCT

The display is inspired by an architectural style of an American architect Frank Lloyd Wright. The creator of an organic architecture who believed humanity should live in harmony with its environment. He designed several iconic buildings throughout his career, two of them were the inspiration for my college project.

INSPIRATION

The luxury hat is inspired by The Guggenheim Museum in New York which looks to me like a ready to wear a hat, simple and stylish. The display plinth is inspired by The Falling Water House in Pennsylvania. These shapes complement each other and yet are a suitable contrast.

The Guggenheim Museum by Frank Lloyd Wright — The Guggenheim Museum in New York designed by Frank Lloyd Wright

‘LUXURY HAT’ WINDOW DISPLAY PROPOSAL

Luxury Hat Display inspired by Frank Lloyd Wright architecture — Luxury Hat window display inspired by Frank Lloyd Wright architecture

THE MAKING OF THE HAT

The hat is made out of a white cardboard paper. I turned the original design upside down like that was able to wear it as a hat. The structure had to be made on the day when I was constructing the window – it just had to work and resemble The Falling Water House. I covered the boxes with brown fabric, painted the walls sky blue to bring it closer to Frank Lloyd Wright philosophy on organic architecture. The blue colour is the reference to the blue sky and brown colour of the plinth is very natural and woody.

I had previously prepared blue accessories (handbags, gloves) but they really were not working, the colours were clashing. I decided to go for the monochromatic look with a small touch of blue with a silk scarf.