This is the very first window display I have created during the Visual Merchandising course I did at DIT College in Dublin. I wanted to create a window which was a mix of a traditional British style and child-like drawings. I wanted to show this in a grotesque way, as a place where little girls like to dress in their mother’s clothes pretending they are adults. The window proposal is made of an electric tape, chalk and handmade paper bags as a merchandising product.
THE PROCESS OF MAKING
Researched British folk, illustration and patterns to develop the design idea.
The aim of this window display was to create a contemporary version of 1960’s style. My inspiration was a movie called Guess Who’s Coming to Dinnerby Stanley Kramer. It was originally written as a play and it is quite noticeable as the movie goes by. It is in the narrative, the dialogues, and the scenography feels like a theatre stage.
At the time of the 1950s, the American white middle class was not ready, yet for the mixed race relationships or marriages. Black Afro-Americans only started the struggle to become equal with the white Americans.
It was really an influential film for me growing up. There were so few representations of black people living as fully dimensional in a white culture. — Dawn Porter, African American filmmaker
I concentrated on the Christina character played by Katharine Hepburn and chosen her as the main character for my window display. I found her the most significant figure in the whole drama. Her character built bridges of peace inside the moral conflict in the turned apart middle-class white family.
The deep intensive blue colour was the colour of A/W 2014/15 season. I chose to work with three colours; blue, white and black. I tried to recreate Christina’s style with the hat, long coat, and the striped shirt which I found in Primark.
The gel filter used on the light was warm blue, I wanted to create the late winter evening atmosphere. Later on, the gel was taken off by my supervisor … the light was warmer and it worked well during my photo shooting.
Guess Who’s Coming to Dinner (1967)
directed by Stanley Kramer
In this story, the invitation of a black man to a white family’s dinner table is challenging the family. In my window display, the suspended upside down wine glasses reflects the change of values and chaos caused in the family in this 60s movie.
The objective of this project was to create a window display with a found object, a material that could be up-cycled and revived. As we were not given much time in advance to keep our eyes open for an object that we could call a found object, most of us including me, went for an object that I would describe more as looked for rather than found.
So, I found 😛 few phone books in the cabinet in the hall where I live and I went to look for it 🙂 I always wanted to make a paper dress and there was a chance to do so!
I try to work with three colours. The phone book pages provided me with a ready solution and a colour scheme: yellow, black and white. I styled the mannequin in those colours and went for a deep grey for the back wall. Pure black I was told once is a flat colour and will make everything look flat too.
Old phone books (called Yellow Pages in Ireland) were the inspiration for this model’s accessories. I wanted to show a thrifty creative young woman, who used her imagination to make this outfit for herself, out of what was basically rubbish. A modern Cinderella with a pro-active attitude.
PAPER SKIRT WINDOW DISPLAY
THE MAKING PROCESS
On the first image, you can see a quite long skirt. I did not feel it was working out and it was getting heavier. Despite the days of work I put into it I decided to cut it off. It was a hard decision to make but so is the creative process.
For the ballerina skirt, I was working once again using the rule of three. First I prepared three different shapes made out of the yellow pages. The back of the skirt is the most interesting one as it makes the mannequine look a bit like a bird tail.
I got the highest mark for the display and for the first time none criticism. I must admit till the day I was working on it I did not have a clear concept on how to finish it. The paper falling off the skirt and the crushed paper on the floor and the clips that was something very spontaneous. At the time it felt good and it worked. So, always trust your instinct!
The photos of the fashion window display were taken in late June 2017, so yes it is a long overdue post. Never the less it is documented now, starting from the most luxuries brands to the more quirky once.
There are few more creative displays such as Louis Vuitton, Joanne Hynes in Dunnes Stores to really well-composed windows in Massimo Dutti store. Gold Brothers shoe store with all the shoes placed under an angle on the wall is probably the most crafty one. Lines going under an angle create an action, direction, and movement. From all the photos I took that day, this is the one I remember the most.
There is a lot of green colour in M&S windows following the Pantone colour of the year 2017. I do like the windows in The House of Ireland store, the mannequins look a little bit out of balance but there is a lot of Irish character in windows. Woolly jumpers and a cup of tea 🙂 what more do you need 🙂
I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the handmade accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the seaweeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student was allowed to think more like Brian Lambert the Visual Communication student further down in my post.
CLOSE-KNIT BY BRIAN LAMBERT
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow. This concept could easily make an interesting window display as there are a few intriguing characters in it. The viewers could easily build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.