The objective of this project was to create a window display with a found object, a material that could be up-cycled and revived. As we were not given much time in advance to keep our eyes open for an object that we could call a found object, most of us including me, went for an object that I would describe more as looked for rather than found.
So, I found 😛 few phone books in the cabinet in the hall where I live and I went to look for it 🙂 I always wanted to make a paper dress and there was a chance to do so!
I try to work with three colours. The phone book pages provided me with a ready solution and a colour scheme: yellow, black and white. I styled the mannequin in those colours and went for a deep grey for the back wall. Pure black I was told once is a flat colour and will make everything look flat too.
Old phone books (called Yellow Pages in Ireland) were the inspiration for this model’s accessories. I wanted to show a thrifty creative young woman, who used her imagination to make this outfit for herself, out of what was basically rubbish. A modern Cinderella with a pro-active attitude.
FOUND OBJECT WINDOW DISPLAY PROPOSAL WITH A PAPER SKIRT
THE MAKING PROCESS
On the first image, you can see a quite long skirt, I did not feel it was working and it was getting really heavy too. Despite the work I put into it I cut it off. It can be a hard decision to make but the creative process has a lot to do with walking back and forth, testing and checking what is and isn’t working.
For the ballerina skirt I was working once again with the rule of three. Prepared three different shapes made out of the pages. The back of the skirt is the most interesting as it is quite high up and looks like a bird tail.
It was my best display I got the highest mark for it and none criticism. I must admit till the day I was working on it I did not know how to finish it … the paper falling off the skirt and the crushed paper on the floor with the clips … that was something very spontaneous. At the time it felt good and it worked.
I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the hand made accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the sea weeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student were allowed to think more like Brian Lambert the Visual Communication student further down in my post.
CLOSE-KNIT BY BRIAN LAMBERT
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow.
This concept could easily make an interesting window display as there are few intriging characters in it. The viewers could easly build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.
This is only a proposal without any budget limitation. The concept was to design a summer window for a fashion brand that took part in New York Fashion Week 2016.
Desigual is a casual clothing brand based in Barcelona, Spain. Founded by a Swiss man Thomas Meyer in 1984. Desigual in Spanish means uneven/unequal and the concept is applied in the brand design, through the use of asymmetry, patchworks, prints, graffiti art, and splashes of intense colour.
The project involved design of two window display for the summer season. One for a large window at the front of the store with a dividing panel in the middle and a small window which in real life, would be somewhere off the main foot traffic. Both windows had to follow the same theme. I called the theme Summer in the City. Summer in a very hot climate can be hard to bear, without much greenery and water to cool down the end of the day is a blessing.
My large window is based on an idea of a play. A bunch of friends who feel comfortable with each other are jumping across cascading water. The heat is making them bit crazy, they feel free and they need to cool down, la vida es loca (life is crazy) as Desigual motto says.
The smaller window is focussing more on the city as a ‘concrete jungle’. A couple of friends are hanging out in the skatepark, they are preserving their energy chilling out.
Perhaps at the back of my mind, I was designing the windows for Barcelona city where the hit can be as high as 40 degrees. Probably in other cooler places the concept would come across more as people having fun rather than an escape from the heat. At least I would hope so 🙂
NOT SO MUCH EASTER IN THE WINDOW DISPLAYS, DUBLIN 2017
Early morning on Sunday is the best time to take photographs of the window displays, the town is still sleeping and the streets are empty. The only problem is the reflection of buildings, buses, cars, and myself! But this time I tried to turn it into an advantage and show a bit of Dublin architecture at the same time. Like kids who are looking for chocolate eggs hidden in a garden, I went searching for an Easter window display!
For some time, I wasn’t paying much attention at all to the windows of Dunnes Stores in St. Stephen Green Shopping Center … simply because I did not think they were that great. But I was nicely surprised during my walk, last Sunday. Their style very much resembles displays on George Street, in my opinion, one of the best in town. Always.
JOANNE HYNES DISPLAY IN DUNNES STORES
There is a very strong present of Joanne Hynes funky style in most of Dunnes Stores windows, the displays are very colourful with a story behind it (what I like the most). A young girl went out shopping, she got inflatable jungle toys in her trolley. The colours and the patterns of a jungle must have been an inspiration for Joanne Hynes collection. It is a bright, tropical and a very playful display.
DESIGNERS WINDOWS IN DUNNES STORES ON GEORGE STREET
Not much Easter in Brown Thomas windows this year, rather than eating chocolate eggs and bunnies the store is encouraging the potential buyers to get fit, sign up for yoga classes, go for a run or join the gym. I quite like the construction behind the mannequins, it reminds me of a graphic symbol that stands for an option on a treadmill – called Fat Burn! Ha, very clever idea 🙂
I don’t really get the hidden clue behind Chanel window display … It all looks very digital, electronic, colourful cables connected to the accessories … yet the mannequins style is very 1920s, 1930s. What’s the message? The technology is changing but Chanel style stays the same – is that it?
Hermès display refers to the classical Greek columns, here they could mean long tradition. The columns are very elastic. Is it a similar message as in Chanel windows? Hermès is classic and adaptable …? Perhaps.
AROUND GRAFTON STREET
GRAHAMS SHOE STORE
Very few stores created Easter display in their windows, I find Graham Shoe display very cute with the little chicks and rabbits living among shoes and high hills, like if that was their natural environment. It put a smile on my face 🙂
‘EARLY SPRING’ WINDOW CONCEPT FEATURING LAMP AS A MERCHANDISING PRODUCT
Initially, I wanted to make the lamp with a white cotton, adding a bit of white feather here and there and paint the walls in a very fresh, sky blue colour. Unfortunately, I was directed a slightly different way, as the goal of the exercise was to work with a material without putting a pressure on it. Apparently, the white cotton was too easy and I had to work with something more challenging. The Pantone Colour of the S/S 2015 was Radiant Orchid, so the colour had to be used in my window.
There is the short time in the year when winter has not finished yet and spring has not started. The transition time when nature is dying and has yet to be reborn. This lamp window design references the cycle of life, with the idea that a lamp light is an important part of what makes a living space … like in a night garden.
THE MAKING PROCESS
The lamp is made out of textured wallpapers that are shaped into flower petals, swirling on the ground are encouraging new plants to show up and blossom. I was aware that the window at this stage looked a little bit dark for the spring season, the colours of the lamp reflect more on autumn and long dark evenings. It needed something uplifting, therefore I added the white swallow at the top left corner. All the symbols put together helped me to develop the story of a cycle of life in nature, with an idea, that everyday objects surrounding us can transform into something else as well.
All images are linked to original sources, click to find out more.