HOBBS WINDOW DISPLAY PROPOSAL

HOBBS-BRITISH STYLE FASHION

This is the very first window display I have created during the Visual Merchandising course I did at DIT College in Dublin. I wanted to create a window which was a mix of a traditional British style and child-like drawings. I wanted to show this in a grotesque way, as a place where little girls like to dress in their mother’s clothes pretending they are adults. The window proposal is made of an electric tape, chalk and handmade paper bags as a merchandising product.

Hobbs window proposal
Hobbs window proposal in DIT College

HOBBS STYLE

Hobbs style
Hobbs style board

INSPIRATION

THE PROCESS OF MAKING

Researched British folk, illustration and patterns to develop the design idea.

THE FINAL PRODUCT

Hobbs style hand made paper bags
Hobbs style handmade paper bags

Author: Walkowska Aleksandra

SPRING / EASTER WINDOW DISPLAY, DUBLIN 2018

SPRING WINDOWS IN DUBLIN

Last weekend I had a quick run through Dublin town. I wanted to check the spring windows display. It is a long and cold winter this year anno domini 2018. Only very few stores have made a reference to the Easter time and mostly inside of a store rather than in the windows. Otherwise, the displays are domineered by a splash of vivid and intense colours for the coming season.

Here is a link for Abama display company, recently I have been receiving catalogues with their products. The company is based in Germany and it is a supplier of a wide range of props and products for window displays and various decorations. Hope for those who are interested in or work in visual merchandising it would be a useful website to browse on 🙂

 


ZARA

MASSIMO DUTTI

BROWN THOMAS

OASIS

RIVER ISLAND

DEBENHAM

DUNNES STORES

EASTER AT BUTLERS

VICTORIA SECRET

HERMES

GRAFTON STREET WINDOW

     

Author: Walkowska Aleksandra

PAPER SKIRT MADE OF A YELLOW PAGES

Found Object Fashion Accessories

YELLOW PAGES TURNED INTO A PAPER SKIRT

The objective of this project was to create a window display with a found object, a material that could be up-cycled and revived. As we were not given much time in advance to keep our eyes open for an object that we could call a found object, most of us including me, went for an object that I would describe more as looked for rather than found.

So, I found 😛 few phone books in the cabinet in the hall where I live and I went to look for it 🙂 I always wanted to make a paper dress and there was a chance to do so!

COLOURS

I try to work with three colours. The phone book pages provided me with a ready solution and a colour scheme: yellow, black and white. I styled the mannequin in those colours and went for a deep grey for the back wall. Pure black I was told once is a flat colour and will make everything look flat too.

Found Object Fashion Accessories

INSPIRATION

Old phone books (called Yellow Pages in Ireland) were the inspiration for this model’s accessories. I wanted to show a thrifty creative young woman, who used her imagination to make this outfit for herself, out of what was basically rubbish. A modern Cinderella with a pro-active attitude.

FOUND OBJECT WINDOW DISPLAY PROPOSAL WITH A PAPER SKIRT

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

THE MAKING PROCESS

On the first image, you can see a quite long skirt, I did not feel it was working and it was getting really heavy too. Despite the work I put into it I cut it off. It can be a hard decision to make but the creative process has a lot to do with walking back and forth, testing and checking what is and isn’t working.

For the ballerina skirt, I was working once again with the rule of three. Prepared three different shapes made out of the pages. The back of the skirt is the most interesting as it is quite high up and looks like a bird tail.

It was my best display I got the highest mark for it and none criticism. I must admit till the day I was working on it I did not know how to finish it … the paper falling off the skirt and the crushed paper on the floor with the clips … that was something very spontaneous. At the time it felt good and it worked.

Always trust your instinct!

The making of paper skirt
The making of the paper skirt

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

The making of paper skirt, visual merchandising

Found Object Fashion Accessories

Found Object Fashion Accessories

Found Object Fashion Accessories

Author: Walkowska Aleksandra

VISUAL MERCHANDISING, GRADUATE EXHIBITION, 2017

Savida, Visual Merchandising, Graduate Exhibition, DIT, Dublin

VISUAL MERCHANDISING, DIT

I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now.  My apology for such a delay.

I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the handmade accessories and the merchandising products.

I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.

My favourite one is the one with the bathroom and the seaweeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …

I wish the student was allowed to think more like Brian Lambert the Visual Communication student further down in my post.

 

 

CLOSE-KNIT BY BRIAN LAMBERT

Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow. This concept could easily make an interesting window display as there are a few intriguing characters in it. The viewers could easily build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.

I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.

I wish that students of Visual Merchandising had a chance to come up with a similar concept.

 

Brian Lambert, Visual Communication, DIT, Dublin
Brian Lambert, Visual Communication, DIT, Dublin

 


VISUAL COMMUNICATION, PHOTOGRAPHY & FINE ART

 

Visual Communication, DIT, Dublin
Visual Communication, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin

Author: Walkowska Aleksandra

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SUMMER WINDOW PROPOSAL FOR DESIGUAL

Desigual summer window proposal – day view

This is only a proposal without any budget limitation. The concept was to design a summer window for a fashion brand that took part in New York Fashion Week 2016.

Desigual is a casual clothing brand based in Barcelona, Spain. Founded by a Swiss man Thomas Meyer in 1984. Desigual in Spanish means uneven/unequal and the concept is applied in the brand design, through the use of asymmetry, patchworks, prints, graffiti art, and splashes of intense colour.

Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (ft. Sparky)
Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (ft. Sparky)
Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (ft. Sparky)

CONCEPT

The project involved the design of two window display for the summer season. One for a large window at the front of the store with a dividing panel in the middle and a small window which in real life, would be somewhere off the main foot traffic. Both windows had to follow the same theme. I called the theme Summer in the City. Summer in a very hot climate can be hard to bear, without much greenery and water to cool down the end of the day is a blessing.

INSPIRATION

My large window is based on an idea of a play. A bunch of friends feel comfortable with each other jumping across cascading water. The heat is making them crazy, they feel free and they need to cool down, la vida es loca (life is crazy) as Desigual motto says.

Desigual window proposal with cascading water
Desigual window proposal with cascading water
Desigual summer window proposal – day view
Desigual summer window proposal – day view
Desigual night view
Desigual night view
Desigual night view
Desigual night view

 

The smaller window is inspired by a city seen as a concrete jungle. A couple of friends are hanging out in the skatepark preserving their energy chilling out.

Skate park window proposal for Desigual
Skatepark window proposal for Desigual

 

Perhaps at the back of my mind, I was designing the windows for Barcelona city where the hit can be as high as 40 degrees. Probably in other cooler places the concept would come across more like people having fun rather than an escape from the heat. At least I would hope so 🙂

 

Author: Walkowska Aleksandra

Post created in collaboration with Sparky Magazine.

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