This is a mock project for the tea and coffee packaging. The aim of it was to design 3D product following the styling of the set and then a photo shoot.
The Thompson Tea and Coffee Company based in Britain has been importing their products from Kenya for almost 150 years, so it would mean they started their trade journey during The Victorian Era. This was my starting point of the concept development.
Looking back now, I think I must have been inspired by the book I read as a child called In Desert and Wilderness wrote by Henryk Sienkiewicz. It tells a story of two kids travelling through Africa. The description of nature in the book is so superbly written that as a child I was able to imagine and feel the dust, the humidity, the burning sun heat, the smell of camels, leather, tea and yes coffee too if such was present.
I wanted to create a scenery of a picnic after a very long journey, somewhere in the middle of the desert beside rocks. The crew is sitting by the fire, preparing for the night. Dust, sand and scorpions are the company of the set.
For the typography I followed a tutorial on vintage signing, the link is here. My tea packaging was meant to be more green but the printer we had in the college caused some problems. I borrowed some old books and the scarves, bought the vintage cup at the antique shop and some old photographs with handwritten envelop at the flea market. I remember I paid €5 for the lot after negotiation! I guess I paid for the fact that I did NOT have it more than anything else!
After printing and folding the boxes we were ready for the styling and photoshoot. The final product is an ad campaign for Fallon&Byrne which here in Ireland is an exotic products store and a restaurant.
After the film broke apart in my Zenit camera, bravely I tried again a week later. This time with a different equipment but the same film Ilford Delta 400. One of the tango dancers, who was more experience than me with manual cameras, was very kind and helped me to change the film. That evening I must have used two rolls of film.
When I was reducing the size of images in Photoshop for this post I started getting very sentimental … in general. It must be the effect of the black and white photographs with all the noise in them, like a vinyl record with slightly huskily sound. The passing of time. Special moments appreciated more as they are gone. Life.
“All those moments will be lost in time, like tears in rain.
Time to die.”
Tears in rain, Blade Runner
MUSIC IN THE SOUL
Girls dancing with the girls! Boys dancing with the boys! Laughters, whispers, spontaneity. Joy!
FACES, PEOPLE, COUPLES, FRIENDS
Love affairs, broken hearts, bonding, flirtation, jealousy. Passion.
PRACTICE MAKES PERFECT
Step by step. Patience, perseverance, hard work. Relax.
I have chosen three male characters from Shakespeare’s plays: Hamlet, King Lear and The Merchant of Venice. In styling the denim products, I wanted to create a display for male customers of M&S, creating a contemporary look mixed with the presence of Shakespeare’s characters and the versatility and long tradition of denim as a fashion material.
The year 2016 was the year of the 400th anniversary of the death of William Shakespeare, this event became an inspiration for my project. Among other things, I also wanted to work with men’s fashion. It seems to me it is less restrictive than women’s fashion and also it is difficult to dress a man badly. The styling is very informal, and each of the models wears a denim fabric.
The most consuming of all was making the props: skull, mask, crown and wreath. Props have been preserved to this day, decorated with Swarovski crystals, they look very good on the white wall of my apartment.
TRADITION OF DENIM FABRIC
Through my research, I found out some interesting facts about denim fabric. It has a long tradition goes back to as far as seventeen century. There is a dispute where did it originate from Italy or France?
The colour of denim wasn’t blue at the start and the Italian sailors in the city of Genoa where making trousers out of it for work in the harbours. The material was strong and sturdy. The French pronounce the word Genoa – Gênes, it may be the origin of the word jeans.
In France, in the city of Nîmes the French were trying to reproduce the jean but instead, they created similar fabric later on known as denim. From Nîmes as the French say de Nîmes – denim.
During my Visual Communication course, I had to create a handmade book with illustrations for a chosen poem. It had to be an interactive book. I worked with a poem Warning by Jenny Joseph, an English poet. To me, the poem is about the passing of time, reflection on life, regrets and promises. There is a mystery of the narrator age. Is it an old lady looking back at her life? or is it a very mature young person making decisions about her life?
I built the book like an accordion, so the illustrations could fall from one to another creating a story. Covered it with Financial Times, which is printed on pink paper, the colour has faded away now …
I put seeds and leaves of a linden tree in the background of the illustrations with an idea of creating an impression of a circle of life in nature. From the seeds at the start of the poem towards the falling down leaves at the end of it. The narrator talks about wearing purple, I tried to place purple or pink in most of the pages, also used pink ribbon to wrap the book, as pink is considered very girly and youthful colour.
When I am an old woman I shall wear purple With a red hat which doesn’t go, and doesn’t suit me. And I shall spend my pension on brandy and summer gloves And satin sandals, and say we’ve no money for butter. I shall sit down on the pavement when I’m tired And gobble up samples in shops and press alarm bells And run my stick along the public railings And make up for the sobriety of my youth. I shall go out in my slippers in the rain And pick flowers in other people’s gardens And learn to spit.
You can wear terrible shirts and grow more fat And eat three pounds of sausages at a go Or only bread and pickle for a week And hoard pens and pencils and beermats and things in boxes.
But now we must have clothes that keep us dry And pay our rent and not swear in the street And set a good example for the children. We must have friends to dinner and read the papers.
But maybe I ought to practice a little now? So people who know me are not too shocked and surprised When suddenly I am old and start to wear purple.