THE BAKER ON NASSAU BREAD PACKAGING
The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.
I based my concept on the bread origin. Emphasising typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.
Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.
Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.
Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.
Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.
PRESENTATION OF THE BREAD LABELS
DUBH – IRISH BREAD PACKAGING
GOLD RUSH – AMERICAN BREAD PACKAGING
LENINGRAD – RUSSIAN BREAD PACKAGING
BLACK OLIVE – GREEK BREAD PACKAGING
Author: Aleksandra Walkowska