VICTORIAN PACKAGING

Victorian tea and coffee packaging

VICTORIAN STYLE PACKAGING

This is a mock project for the tea and coffee packaging. The aim of it was to design 3D product following the styling of the set and then a photo shoot.

The Thompson Tea and Coffee Company based in Britain has been importing their products from Kenya for almost 150 years, so it would mean they started their trade journey during The Victorian Era. This was my starting point of the concept development.

 

Looking back now, I think I must have been inspired by the book I read as a child called In Desert and Wilderness wrote by Henryk Sienkiewicz. It tells a story of two kids travelling through Africa. The description of nature in the book is so superbly written that as a child I was able to imagine and feel the dust, the humidity, the burning sun heat, the smell of camels, leather, tea and yes coffee too if such was present.

I wanted to create a scenery of a picnic after a very long journey, somewhere in the middle of the desert beside rocks. The crew is sitting by the fire, preparing for the night. Dust, sand and scorpions are the company of the set.

For the typography I followed a tutorial on vintage signing, the link is here. My tea packaging was meant to be more green but the printer we had in the college caused some problems. I borrowed some old books and the scarves, bought the vintage cup at the antique shop and some old photographs with handwritten envelop at the flea market. I remember I paid €5 for the lot after negotiation! I guess I paid for the fact that I did NOT have it more than anything else!

After printing and folding the boxes we were ready for the styling and photoshoot. The final product is an ad campaign for Fallon&Byrne which here in Ireland is an exotic products store and a restaurant.

 

Victorian tea and coffee packaging
Victorian tea and coffee packaging
Victorian tea and coffee packaging
Victorian tea and coffee packaging

 

SIGNAGE&TYPOGRAPHY

PACKAGING CUT OUTS

 

Kericho tea packaging

 

Kericho coffee packaging

Author: Aleksandra Walkowska

SHAKESPEAREAN CHARACTERS

Merchant of Venice mask

HAMLET, KING LEAR AND THE MERCHANT OF VENICE

I have chosen three male characters from Shakespeare’s plays: Hamlet, King Lear and The Merchant of Venice. In styling the denim products, I wanted to create a display for male customers of M&S, creating a contemporary look mixed with the presence of Shakespeare’s characters and the versatility and long tradition of denim as a fashion material.

The year 2016 was the year of the 400th anniversary of the death of William Shakespeare, this event became an inspiration for my project. Among other things, I also wanted to work in men’s fashion. It seems to me it is less restrictive than women’s fashion and also it is difficult to dress a man badly. The styling is very informal, and each of the models wears a denim fabric.

The most consuming of all was making the props: skull, mask, crown and wreath. Props have been preserved to this day, decorated with Swarovski crystals, they look very good on the white wall of my apartment.

Shakespearean characters fashion display
Shakespearean characters fashion display
Hamlet fashion display
Hamlet male fashion display
Merchant of Venice fashion display
The Merchant of Venice male fashion display
King Lear fashion display
King Lear fashion display
Hamlet and Merchant of Venice display
Hamlet and Merchant of Venice display
Contemporary Yorick skull
Contemporary Yorick skull
Merchant of Venice mask
The Merchant of Venice mask

TRADITION OF DENIM FABRIC

Through my research, I found out some interesting facts about denim fabric. It has a long tradition goes back to as far as seventeen century. There is a dispute where did it originate from Italy or France?

The colour of denim wasn’t blue at the start and the Italian sailors in the city of Genoa where making trousers out of it for work in the harbours. The material was strong and sturdy. The French pronounce the word Genoa – Gênes, it may be the origin of the word jeans.

In France, in the city of Nîmes the French were trying to reproduce the jean but instead, they created similar fabric later on known as denim. From Nîmes as the French say de Nîmes – denim.

 

Display inspiration, denim and past modern trend
Display inspiration, denim, and past modern trend

 

King Lear inspiration
King Lear and Hamlet inspiration 

ADDITIONAL PROPS

 

Theatrical information about the characters
Theatrical information about the characters

 

Shakespeare 400 poster
Information poster

 

Author: Walkowska Aleksandra

THE SLEEPING GYPSY, HENRI ROUSSEAU

Sleeping Gypsy by Henri Rousseau inspiration for a window display, college project for Visual Merchandising course in DIT, Dublin.

PAINTING AS A MERCHANDISING INSPIRATION

The objective of the summer window display was to reproduce a large painting and display it with a suitable merchandising product. I have chosen The Sleeping Gypsy by Henri Rousseau a French post-impressionist.

The Sleeping Gypsy (French: La Bohémienne endormie) is an 1897 oil painting by French Naïve artist Henri Rousseau (1844–1910).
The Sleeping Gypsy (French: La Bohémienne endormie) is an 1897 oil painting by French Naïve artist Henri Rousseau (1844–1910).

 

For 26 years the painting was lying in somebody’s attic unappreciated. Today it is considered to be one of the XX century masterpieces displayed in Museum of Modern Art, New York.

Henri Rousseau described his painting:

A wandering Negress, a mandolin player, lies with her jar beside her, overcome by fatigue in a deep sleep. A lion chance to pass by picks up her scent yet does not devour her. There is a moonlight effect, very poetic.

Rousseau mixed different cultures, the gipsy is wearing an oriental costume, bedside her there is a mandolin, an Italian instrument. The lion hair is growing in an opposite direction, the face is more of a sheep face than a lion. It looks like a desert, yet there’s water behind them. No footprint of the gipsy. The mysterious painting arises a lot of question to the viewer.

To me, the painting of the Sleeping Gypsy is about dreaming, about the peaceful moments during our sleep when we feel very safe and cosy … in between the two worlds of wakefulness and sleep. I chose the bed linen as the product to emphasise the idea of shelter and protection. A place where nothing wrong will happen to us.


YIN&YANG ELEMENTS

The composition of the painting is horizontal (triangle shape, the rule of 1/3 applied), what makes it very peaceful with the horizontal lines of the mountains and the water in the background. The stripes on the gipsy go horizontally, yet on the pillow, the same pattern is used vertically. There is a contrast between the danger (lion) and the peace (sleeping gipsy). 


THE MAKING OFF

To reproduce the painting I had to follow a technique called grid drawing, which allows anyone to come up with a good scale drawing. The painting was created on the mdf board, which had to be covered with layers of PVA glue, otherwise, the board would absorb too much paint. The whole process of recreating the painting took me ten long days. I also made the mandolin out of a hardboard and the bed linen from the scratch, using college sawing machine. I recreated H.Rousseau signature on the red vase. More on the making of.

 


THE WINDOW DISPLAY WITH BED LINEN

The painting is suspended on the nylon thread. I used a blue filter on the lights to create the moonlight effect. I tried to recreate the layout and the composition of the painting using my merchandising products and props. The painting should be a little bit lower in order to create a unity with the rest of the display. Unfortunately, I was told to put it higher up …

It was one of the most time-consuming projects but very enjoyable to work on 🙂

Sleeping Gypsy by Henri Rousseau inspiration for a window display, college project for Visual Merchandising course in DIT, Dublin.
The Sleeping Gypsy by Henri Rousseau inspiration for a window display, college project for Visual Merchandising course in DIT, Dublin.

Sleeping Gypsy by Henri Rousseau inspiration for a window display, college project for Visual Merchandising course in DIT, Dublin.

Author: Walkowska Aleksandra

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VISUAL MERCHANDISING, GRADUATE EXHIBITION, 2017

Savida, Visual Merchandising, Graduate Exhibition, DIT, Dublin

VISUAL MERCHANDISING, DIT

I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now.  My apology for such a delay.

I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the handmade accessories and the merchandising products.

I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.

My favourite one is the one with the bathroom and the seaweeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …

I wish the student was allowed to think more like Brian Lambert the Visual Communication student further down in my post.

 

 

CLOSE-KNIT BY BRIAN LAMBERT

Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow. This concept could easily make an interesting window display as there are a few intriguing characters in it. The viewers could easily build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.

I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.

I wish that students of Visual Merchandising had a chance to come up with a similar concept.

 

Brian Lambert, Visual Communication, DIT, Dublin
Brian Lambert, Visual Communication, DIT, Dublin

 


VISUAL COMMUNICATION, PHOTOGRAPHY & FINE ART

 

Visual Communication, DIT, Dublin
Visual Communication, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin

Author: Walkowska Aleksandra

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WARNING BY JENNY JOSEPH

Illustrations for the poem 'Warning' by Jenny Joseph

ILLUSTRATIONS FOR A POEM

During my Visual Communication course, I had to create a handmade book with illustrations for a chosen poem. It had to be an interactive book. I worked with a poem Warning by Jenny Joseph, an English poet. To me, the poem is about the passing of time, reflection on life, regrets and promises. There is a mystery of the narrator age. Is it an old lady looking back at her life? or is it a very mature young person making decisions about her life?

I built the book like an accordion, so the illustrations could fall from one to another creating a story. Covered it with Financial Times, which is printed on pink paper, the colour has faded away now …

I put seeds and leaves of a linden tree in the background of the illustrations with an idea of creating an impression of a circle of life in nature. From the seeds at the start of the poem towards the falling down leaves at the end of it. The narrator talks about wearing purple, I tried to place purple or pink in most of the pages, also used pink ribbon to wrap the book,  as pink is considered very girly and youthful colour.

Illustrations for the poem 'Warning' by Jenny Joseph
cover
Illustrations for the poem 'Warning' by Jenny Joseph
accordion fold

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

WARNING

When I am an old woman I shall wear purple
With a red hat which doesn’t go, and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.
I shall sit down on the pavement when I’m tired
And gobble up samples in shops and press alarm bells
And run my stick along the public railings
And make up for the sobriety of my youth.
I shall go out in my slippers in the rain
And pick flowers in other people’s gardens
And learn to spit.

You can wear terrible shirts and grow more fat
And eat three pounds of sausages at a go
Or only bread and pickle for a week
And hoard pens and pencils and beermats and things in boxes.

But now we must have clothes that keep us dry
And pay our rent and not swear in the street
And set a good example for the children.
We must have friends to dinner and read the papers.

But maybe I ought to practice a little now?
So people who know me are not too shocked and surprised
When suddenly I am old and start to wear purple.

Author: Walkowska Aleksandra

    

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THE UNDERGROWTH STUDIO HANDMADE JEWELLERY

Undergrowth Studio earrings

I AM A FAN OF THE UNDERGROWTH STUDIO UNIQUE JEWELLERY DESIGN

The artist says she often finds an inspiration for her design during her walks in nature. She collects plants, sticks and any other unusual organic pieces that could, later on, turn into a jewellery.

It reminds me of prehistoric jewellery, found during archaeological excavations on an old settlement somewhere in the world … The combination of ancient tradition combined with today’s trends concerning anything that’s organic just works wonderfully! The Undergrowth Studio jewellery pieces also make me think of mythological societies, old and new civilisations. In the future, I believe we will understand how precious and inspiring nature is.

So far I have purchased two pairs of earrings that I am very happy with, to touch and to look at every so often, I return to the Undergrowth Studio for more another time!

 

 

Undergrowth Studio sells their jewellery on Etsy, click on the link to find out more.

Author: Walkowska Aleksandra