The Cold War period was the time of a geopolitical tension between the Soviet Union and the United States. The forty years of the competition between powers were also a great inspiration for a space travel.
The futuristic poster I designed has elements of 1950s styling. The characteristics of the typeface were often used on American advertising posters and illustrations. It is also the time when American society was moulded into mass consumers through the industrial design. The style equals function.
Travelling in space is possible! Three rockets are leaving the planet Mars heading towards the planet Earth. The Moon is in between them. To emphasise The Cold War period and the clashes between the East and the West on the top part of the poster, I used the Russian language, which translates to Aeromars. Go beyond the frames of the obvious.
The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.
I based my concept on the bread origin. Emphasising typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.
Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.
Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.
Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.
Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.