POP UP SHOP FOR MONTREAL JAZZ FESTIVAL
Montreal Jazz Festival
The concept for the pop-up shop is a combination of two elements; wood the Canadians natural resource and jazz music. The construction of the container is solid and classic. Walls are covered in a black colour, spiced with an orange in reference to vivid notes in jazz. The display units are inspired by the shape of music coming out of a saxophone or a grand piano.
The Montreal Jazz Festival takes place every year in July and it is the largest jazz festival in the world. Every year it brings in around 3000 artists from 30 countries. The festival hosts in around 2 million people every year.
If it ever came to a construction of this pop-up shop converted from a freight train container I imagine it in a dense greenery, park or in the forest. Often, the deep, dense of greenery is so dark it appears black. Therefore, the colours of the pop-up shop would balance very well in nature, creating a coherent unity.
Author: Walkowska Aleksandra