DUBLIN GRAFTON AND HENRY STREET CHRISTMAS WINDOWS 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the hand made accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the sea weeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student were allowed to think more like Brian Lambert the Visual Communication student further down in my post.
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow.
This concept could easily make an interesting window display as there are few intriging characters in it. The viewers could easly build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.
I wish that students of Visual Merchandising had a chance to come up with a similar concept.
Early morning on Sunday is the best time to take photographs of the window displays, the town is still sleeping and the streets are empty. The only problem is the reflection of buildings, buses, cars, and myself! But this time I tried to turn it into an advantage and show a bit of Dublin architecture at the same time. Like kids who are looking for chocolate eggs hidden in a garden, I went searching for an Easter window display!
For some time, I wasn’t paying much attention at all to the windows of Dunnes Stores in St. Stephen Green Shopping Center … simply because I did not think they were that great. But I was nicely surprised during my walk, last Sunday. Their style very much resembles displays on George Street, in my opinion, one of the best in town. Always.
There is a very strong present of Joanne Hynes funky style in most of Dunnes Stores windows, the displays are very colourful with a story behind it (what I like the most). A young girl went out shopping, she got inflatable jungle toys in her trolley. The colours and the patterns of a jungle must have been an inspiration for Joanne Hynes collection. It is a bright, tropical and a very playful display.
Not much Easter in Brown Thomas windows this year, rather than eating chocolate eggs and bunnies the store is encouraging the potential buyers to get fit, sign up for yoga classes, go for a run or join the gym. I quite like the construction behind the mannequins, it reminds me of a graphic symbol that stands for an option on a treadmill – called Fat Burn! Ha, very clever idea 🙂
I don’t really get the hidden clue behind Chanel window display … It all looks very digital, electronic, colourful cables connected to the accessories … yet the mannequins style is very 1920s, 1930s. What’s the message? The technology is changing but Chanel style stays the same – is that it?
Hermès display refers to the classical Greek columns, here they could mean long tradition. The columns are very elastic. Is it a similar message as in Chanel windows? Hermès is classic and adaptable …? Perhaps.
Very few stores created Easter display in their windows, I find Graham Shoe display very cute with the little chicks and rabbits living among shoes and high hills, like if that was their natural environment. It put a smile on my face 🙂
Only recently I started to pay more attention to the Dublin’s architecture and the facades of the buildings even though I have been living here for many years now. It is hard to keep the head up when walking through Dublin’s streets as they are very active and busy most of the time. When in town we all have to pay more attention to what’s in front of us rather than what’s above us.
Sadly Dublin is not the most friendly town for the cyclists. It is an old town and well, unfortunately, today roads can not be stretched to gain more space for bikes. You really have to pay an attention here while cycling among the busy traffic. One can laugh at it as it can be either hilarious or very frustrating – depending on the mood … a bit like watching Monty Python.
I start with a question … Was there ever an earthquake or a tsunami that went through Dublin?
Cracked tiles on the pavement are moving under pedestrian’s feet as walking by. Like a broken egg shell that has not been sealed and probably never will be. Try not to loose your balance and you be fine.
There are also holes in the pavement! The same pavement that during weekends hosts alcohol’s connoisseur often supported on high heels. Those holes are totally unexpected, surprises – I prefer to call them as it is a better word than a – trap. A ‘surprise holes’ left open from a construction work. Best avoided at night time.
There are splashes of concrete on the ground! Concrete is now bulging from the surface turning into miniature hills or layers of melting ground created by volcanic lava. Once there must have been an intention to ‘fix the problem’ but with the contrary result. Today they look like embedded prehistorical animals, watching pedestrians like crocodiles watch a prey on the river banks. Wait till they catch you!
To be fair it is not that bad, in fact, mostly it is fine (or did I just get use it?) – sadly the problems never seem to be fixed, just left to evolve in its neglect. Guess it makes the cyclist feel more alive!
But eh … shure that will do …
Photographs were taken on Camden Street, Rathmines and Rathgar.