VISUAL MERCHANDISING, GRADUATE EXHIBITION, 2017

Savida, Visual Merchandising, Graduate Exhibition, DIT, Dublin

VISUAL MERCHANDISING, DIT

I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now.  My apology for such a delay.

I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the hand made accessories and the merchandising products.

I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.

My favourite one is the one with the bathroom and the sea weeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …

I wish the student were allowed to think more like Brian Lambert the Visual Communication student further down in my post.

 

 

CLOSE-KNIT BY BRIAN LAMBERT

Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow.

This concept could easily make an interesting window display as there are few intriging characters in it. The viewers could easly build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.

I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.

I wish that students of Visual Merchandising had a chance to come up with a similar concept.

 

Brian Lambert, Visual Communication, DIT, Dublin
Brian Lambert, Visual Communication, DIT, Dublin

 

 


VISUAL COMMUNICATION, PHOTOGRAPHY & FINE ART

 

Visual Communication, DIT, Dublin
Visual Communication, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Photography, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin
Fine art, Graduate Exhibition, DIT, Dublin

 

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SUMMER WINDOW PROPOSAL FOR DESIGUAL

Desigual summer window proposal – day view

This is only a proposal without any budget limitation. The concept was to design a summer window for a fashion brand that took part in New York Fashion Week 2016.

Desigual is a casual clothing brand based in Barcelona, Spain. Founded by a Swiss man Thomas Meyer in 1984. Desigual in Spanish means uneven/unequal and the concept is applied in the brand design, through the use of asymmetry, patchworks, prints, graffiti art, and splashes of intense colour.

 

Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (fot. Sparky)
Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (fot. Sparky)
Desigual at Placa Catalunya in Barcelona
Desigual at Placa Catalunya in Barcelona (fot. Sparky)

Concept

The project involved design of two window display for the summer season. One for a large window at the front of the store with a dividing panel in the middle and a small window which in real life, would be somewhere off the main foot traffic. Both windows had to follow the same theme. I called the theme Summer in the City. Summer in a very hot climate can be hard to bear, without much greenery and water to cool down the end of the day is a blessing.

Inspiration

My large window is based on an idea of a play. A bunch of friends who feel comfortable with each other are jumping across cascading water. The heat is making them bit crazy, they feel free and they need to cool down, la vida es loca (life is crazy) as Desigual motto says.

Desigual window proposal with cascading water
Desigual window proposal with cascading water
Desigual summer window proposal – day view
Desigual summer window proposal – day view
Desigual night view
Desigual night view
Desigual night view
Desigual night view

The smaller window is focussing more on the city as a ‘concrete jungle’. A couple of friends are hanging out in the skatepark, they are preserving their energy chilling out.

Skate park window proposal for Desigual
Skatepark window proposal for Desigual

 

Perhaps at the back of my mind, I was designing the windows for Barcelona city where the hit can be as high as 40 degrees. Probably in other cooler places the concept would come across more as people having fun rather than an escape from the heat. At least I would hope so 🙂

 

Post created in collaboration with Sparky Magazine.

 

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MEDITERRANEAN GARDEN IN SANT POL DE MAR

Sant Pol Del Mar church garden

LIFE BEGINS THE DAY YOU START A GARDEN

Every garden, including the one in Sant Pol de Mar, is a unique creation with its own atmosphere and purpose. The principles and elements used in visual merchandising and in the garden design are very similar. It is a visual display, an escape into the mythological idea of paradise where the world is ruled by nature.

This spring I had a chance to visit few gardens in the province of Catalunya, Spain. Below garden can be found in Sant Pol de Mar a small, dreamy fishing village with the scattered beaches and small boats. It is located on the coastline of Maresme, half way between Barcelona city and Girona.

The charming, herbaceous Mediterranean garden is located on the top of the hill at the bottom of the facades of a Romanesque-style chapel which dates back to the XI century. The garden is a creation of an Italian family who lives at the top of the hill beside the historical chapel.

 

Sant Pol sea side benches
Sant Pol seaside benches (fot. Sparkymag)
An old chapel in Sant Pol, Spain
An old chapel in Sant Pol, Spain (fot. Sparkymag)

 

Post created in collaboration with Sparky Magazine.

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WARNING BY JENNY JOSEPH

Illustrations for the poem 'Warning' by Jenny Joseph

ILLUSTRATIONS FOR A POEM

 

During my Visual Communication course, I had to create a handmade book with illustrations for a chosen poem. It had to be an interactive book. I worked with a poem Warning by Jenny Joseph, an English poet. To me, the poem is about the passing of time, reflection on life, regrets and promises. There is a mystery of the narrator age. Is it an old lady looking back at her life? or is it a very mature young person making decisions about her life?

I built the book like an accordion, so the illustrations could fall from one to another creating a story. Covered it with Financial Times, which is printed on pink paper, the colour has faded away now …

I put seeds and leaves of a linden tree in the background of the illustrations with an idea of creating an impression of a circle of life in nature. From the seeds at the start of the poem towards the falling down leaves at the end of it. The narrator talks about wearing purple, I tried to place purple or pink in most of the pages, also used pink ribbon to wrap the book,  as pink is considered very girly and youthful colour.

 

Illustrations for the poem 'Warning' by Jenny Joseph
cover
Illustrations for the poem 'Warning' by Jenny Joseph
accordion fold

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

Illustrations for the poem 'Warning' by Jenny Joseph

 

WARNING

When I am an old woman I shall wear purple
With a red hat which doesn’t go, and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.
I shall sit down on the pavement when I’m tired
And gobble up samples in shops and press alarm bells
And run my stick along the public railings
And make up for the sobriety of my youth.
I shall go out in my slippers in the rain
And pick flowers in other people’s gardens
And learn to spit.

You can wear terrible shirts and grow more fat
And eat three pounds of sausages at a go
Or only bread and pickle for a week
And hoard pens and pencils and beermats and things in boxes.

But now we must have clothes that keep us dry
And pay our rent and not swear in the street
And set a good example for the children.
We must have friends to dinner and read the papers.

But maybe I ought to practice a little now?
So people who know me are not too shocked and surprised
When suddenly I am old and start to wear purple.

 

 

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CHINA, CHINA, CHINA

Origami roosters celebrating Year of a Rooster 2017

Everybody talks about China. How much do I know about China? What are the first associations I have with the country?

It is a big piece of land with an old history and a massive world population. They love their food and they live to work. The country had its cultural revolution under the leadership of Mao Zedong where the traditional art, craft and literature had to be destroyed to create new, equal society. So far, for years anything that was ‘Made in China’ meant poor quality and mass production. It’s kind of still the case … Today everyone wants to trade with China, some even see the country as an economic and military threat.

I really wasn’t sure will I have enough to write about before I started my research on Chinese design. How wrong was I! Seems, I have found material for a string of posts.

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Ai WeiWei is Chinese most famous, provocative, contemporary, multidisciplinary artist and an activist. The guy is a living legend, went through a lot of hardship dealing with Chinese authorities. His work reflects on social issues with an emphasis on violations of human rights. He has a great compassion to most vulnerable people.

Ai WeiWei during an exhibition in Le Bon Marche, Paris
Ai WeiWei during an exhibition in Le Bon Marche, Paris

 

Le Bon Marche department store in Paris, featured in January 2016, Ai WeiWei exhibition called ‘Child’s Play’ a creation of mythological creatures using an old technique that involves stretching silk or paper over bamboo frames. The exhibition was inspired by Chinese antiquity legends and fairy tales, written by Shan Hai Jing.

Sadly, the artist could not read the stories as a child as it was totally forbidden at the time in China. During Mao Zedong ruling the intellectual property had to be destroyed with an idea of creating a different society. Society cut off from the past, roots, traditions, arts and crafts.

‘CHILD’S PLAY’ EXHIBITION

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‘LAUNDROMAT’ EXHIBITION

The exhibition features refugees clothes and shoes collected on the shore of Greece. Clothes are presented in a desirable way,  placed in a trendy store created by Ai WeiWie. Wall is covered with images of refugees gathered from social media.

Ai Weiwei: Laundromat at Deitch Projects

Ai Weiwei: Laundromat at Deitch Projects

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All images and videos used in this post are linked to the original source. Click to find out more.

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