I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the handmade accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the seaweeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student was allowed to think more like Brian Lambert the Visual Communication student further down in my post.
CLOSE-KNIT BY BRIAN LAMBERT
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow. This concept could easily make an interesting window display as there are a few intriguing characters in it. The viewers could easily build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.
Early Sunday morning is the best time to take a stroll on Grafton Street and appreciate window displays on one of the busiest shopping streets in Dublin city.
December this year as many others years previously is very mild, our garments are just a little bit warmer than those in the very early spring. It is well noticeable in the Christmas window displays where mannequins are styled quite light too.
Christmas window display on Grafton Street, Dublin 2016
The Christmas theme is displayed in the windows but not so much of the winter itself except maybe Brown Thomas. The theme of their windows this year is based on an old-school Christmas card, all kept very kept to the roots of festive tradition. When I saw it first my first connection was made to Russian fairy tales …
M&S is boosting with red colour and plenty of good quality looking gifts stock around female mannequin the position of her arms suggest she expects to receive even more presents.
Personally, my favourite once is Massimo Dutti windows. The suggestion that those are Chrismas windows is very settled. The props are very minimalistic, well composed, all products are well exposed and visible to the public. It is the warm light coming from the suspended lamps that suggest it is the time of the year when we want to keep warm when we want to party when we want to be stylish despite long and dark winter’s evenings.
A few minutes away from Grafton Street – Dunnes Stores on Dame Street has as always perfectly styled windows. Same as in Massimo Duttiall the merchandising products are visible even though the windows are quite busy or busier than normally – the products look very tempting to buy, to have, to own. The construction of the display is very harmonious. All three windows are kept in the same colour scheme what creates a perfect balance. To me, windows in this particular store are always more of an art installation. Perfecto!