I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the handmade accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the seaweeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student was allowed to think more like Brian Lambert the Visual Communication student further down in my post.
CLOSE-KNIT BY BRIAN LAMBERT
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow. This concept could easily make an interesting window display as there are a few intriguing characters in it. The viewers could easily build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.
One day in late 1914 what was intended as an important Antarctic expedition went terribly wrong. Anglo-Irish explorer Sir Ernest Shackleton took on the board of Endurance 28 men heading towards Antarctica. Close to the shore, the ship got trapped in the ice and keel over 30 degrees. Attempts to rescue the ship into the free water failed after few days Endurance sunk. The crew was left with no hope of being rescued. The decision was made to try to reach Elephant Island, the more stable land. The rough journey on the boat through the ocean took seven days in -20 degrees.
The harsh land was still miles away from civilisation and any hope of help. To rescue his crew Shackleton decided to take a journey on his own to South Georgia an island further south. The rough long journey through the glaciers and mountains had to be made on foot. It paid off, he found long needed help. As soon as possible he sailed back in search of his crew. After three months of sailing and four different attempts to reach the shore, he finally got reunited with his men.
Endurance Book Display by Aleksandra Walkowska, 2014
I kept this set quite simple in my Christmas bestseller book display as I wanted to create the feeling of extreme cold and isolation. Before reading the book, one could imagine the feeling of … what would it be like to be trapped in this place?
The props were built mainly with cardboard and paper, except the floor, which is a bubble wrap foil, turned upside down made an impression of a frozen water. I used a similar technique making the iceberg and the ship. Designing my own version of the book cover (with the male figures) helped me to create an impression, that part of the Shackleton crew just left the sinking ship. Nothing is kept in proportion to each other, the props have more of a symbolic meaning. I was lucky to partly recreate the display in MRCB Paints & Papersstore in Dublin 8.