The 400th anniversary of Shakespeare’s death is the inspiration for this display. I have chosen Hamlet as the character for my window display proposal.
Denim was once again the trending fabric of Spring/Summer 2016 and as a sustainable 100%, a cotton material has a long history and tradition which dates back to the 17th century. In styling the denim products, I wanted to design a display for male customers creating a contemporary look mixed with the presence of Shakespeare’s character and the versatility and long tradition of denim (black jeans) as a fashion material.
The display shows the character on a stylised stage, and we, the audience, watch the ‘dramatic’ moment when Hamlet contemplates death and suicide in his conversation with the excavated skull of Yorick. The style of the scene is contemporary, set in a monochromatic environment of the theatre stage, creating a Gothic and mysterious feel.
THE MAKING OF
Initially, I had a different idea for the window but some of the props were rejected during the process. The SketchUp software helped me to visualise the design in the Gallery Space.