Early Sunday morning is the best time to take a stroll on Grafton Street and appreciate window displays on one of the busiest shopping streets in Dublin city.
December this year as many others years previously is very mild, our garments are just a little bit warmer than those in the very early spring. It is well noticeable in the Christmas window displays where mannequins are styled quite light too.
Christmas window display on Grafton Street, Dublin 2016
The Christmas theme is displayed in the windows but not so much of the winter itself except maybe Brown Thomas. The theme of their windows this year is based on an old-school Christmas cards, all kept very close to the roots of festive tradition. When I saw it first my first connection was made to Russian fairy tales …
M&S is boosting with red colour and plenty of good quality looking gifts stock around female mannequin the position of her arms suggest she expects to receive even more presents.
Personally, my favourite once is Massimo Dutti windows. The suggestion that those are Chrismas windows is very settled. The props are very minimalistic, well composed, all products are well exposed and visible to the public. It is the warm light coming from the suspended lamps that suggest it is the time of the year when we want to keep warm, when we want to party when we want to be stylish despite long and dark winter’s evenings.
A few minutes away from Grafton Street – Dunnes Stores on Dame Street has as always perfectly styled windows. Same as in Massimo Dutti all the merchandising products are visible even though the windows are quite busy or busier than normally – the products look very tempting to buy, to have, to own. The construction of the display is very harmonious. All three windows are kept in the same colour scheme what creates a perfect balance. To me, windows in this particular store are always more of an art installation. Perfecto!
Few more Christmas windows 2016 on Grafton Street, Dublin