This is the very first window display I have created during the Visual Merchandising course I did in DIT College in Dublin. I wanted to create a window which was a mix of a traditional British style and child-like drawings. I wanted to show this in a grotesque way, as a place where little girls like to dress in their mother’s clothes pretending they are adults. The window proposal is made of an electric tape, chalk and handmade paper bags as a merchandising product.
THE PROCESS OF MAKING
Researched British folk, illustration and patterns to develop the design idea.
Last weekend I had a quick run through Dublin town. I wanted to check the spring windows display. It is a long and cold winter this year anno domini 2018. Only very few stores have made a reference to the Easter time and mostly inside of a store rather than in the windows. Otherwise, the displays are domineered by a splash of vivid and intense colours for the coming season.
Here is a link for Abama display company, recently I have been receiving catalogues with their products. The company is based in Germany and it is a supplier of a wide range of props and products for window displays and various decorations. Hope for those who are interested in or work in visual merchandising it would be a useful website to browse on 🙂
I have chosen three male characters from Shakespeare’s plays: Hamlet, King Lear and The Merchant of Venice. In styling the denim products, I wanted to create a display for male customers of M&S, creating a contemporary look mixed with the presence of Shakespeare’s characters and the versatility and long tradition of denim as a fashion material.
The year 2016 was the year of the 400th anniversary of the death of William Shakespeare, this event became an inspiration for my project. Among other things, I also wanted to work with men’s fashion. It seems to me it is less restrictive than women’s fashion and also it is difficult to dress a man badly. The styling is very informal, and each of the models wears a denim fabric.
The most consuming of all was making the props: skull, mask, crown and wreath. Props have been preserved to this day, decorated with Swarovski crystals, they look very good on the white wall of my apartment.
TRADITION OF DENIM FABRIC
Through my research, I found out some interesting facts about denim fabric. It has a long tradition goes back to as far as seventeen century. There is a dispute where did it originate from Italy or France?
The colour of denim wasn’t blue at the start and the Italian sailors in the city of Genoa where making trousers out of it for work in the harbours. The material was strong and sturdy. The French pronounce the word Genoa – Gênes, it may be the origin of the word jeans.
In France, in the city of Nîmes the French were trying to reproduce the jean but instead, they created similar fabric later on known as denim. From Nîmes as the French say de Nîmes – denim.
The 400th anniversary of Shakespeare’s death is the inspiration for this display. I have chosen Hamlet as the character for my window display proposal.
Denim was once again the trending fabric of Spring/Summer 2016 and as a sustainable 100%, a cotton material has a long history and tradition which dates back to the 17th century. In styling the denim products, I wanted to design a display for male customers creating a contemporary look mixed with the presence of Shakespeare’s character and the versatility and long tradition of denim (black jeans) as a fashion material.
The display shows the character on a stylised stage, and we, the audience, watch the ‘dramatic’ moment when Hamlet contemplates death and suicide in his conversation with the excavated skull of Yorick. The style of the scene is contemporary, set in a monochromatic environment of the theatre stage, creating a Gothic and mysterious feel.
THE MAKING OF
Initially, I had a different idea for the window but some of the props were rejected during the process. The SketchUp software helped me to visualise the design in the Gallery Space.