HOBBS WINDOW DISPLAY PROPOSAL

HOBBS-BRITISH STYLE FASHION

This is the very first window display I have created during the Visual Merchandising course I did in DIT College in Dublin. I wanted to create a window which was a mix of a traditional British style and child-like drawings. I wanted to show this in a grotesque way, as a place where little girls like to dress in their mother’s clothes pretending they are adults. The window proposal is made of an electric tape, chalk and handmade paper bags as a merchandising product.

Hobbs window proposal
Hobbs window proposal in DIT College

 

HOBBS STYLE

Hobbs style
Hobbs style board

INSPIRATION

 

THE PROCESS OF MAKING

Researched British folk, illustration and patterns to develop the design idea.

THE FINAL PRODUCT

Hobbs style hand made paper bags
Hobbs style handmade paper bags

 

Author: Walkowska Aleksandra

 

 

SPRING / EASTER WINDOW DISPLAY, DUBLIN 2018

SPRING WINDOWS IN DUBLIN

Last weekend I had a quick run through Dublin town. I wanted to check the spring windows display. It is a long and cold winter this year anno domini 2018. Only very few stores have made a reference to the Easter time and mostly inside of a store rather than in the windows. Otherwise, the displays are domineered by a splash of vivid and intense colours for the coming season.



Here is a link for Abama display company, recently I have been receiving catalogues with their products. The company is based in Germany and it is a supplier of a wide range of props and products for window displays and various decorations. Hope for those who are interested in or work in visual merchandising it would be a useful website to browse on 🙂

 

 


 

ZARA

 

MASSIMO DUTTI

 

BROWN THOMAS

 

OASIS

 

RIVER ISLAND

 

DEBENHAM

 

DUNNES STORES

 

EASTER AT BUTLERS

 

VICTORIA SECRET

 

HERMES

 

GRAFTON STREET WINDOW

Author: Walkowska Aleksandra

 

     

 

SHAKESPEAREAN CHARACTERS

Merchant of Venice mask

HAMLET, KING LEAR AND THE MERCHANT OF VENICE

I have chosen three male characters from Shakespeare’s plays: Hamlet, King Lear and The Merchant of Venice. In styling the denim products, I wanted to create a display for male customers of M&S, creating a contemporary look mixed with the presence of Shakespeare’s characters and the versatility and long tradition of denim as a fashion material.

The year 2016 was the year of the 400th anniversary of the death of William Shakespeare, this event became an inspiration for my project. Among other things, I also wanted to work with men’s fashion. It seems to me it is less restrictive than women’s fashion and also it is difficult to dress a man badly. The styling is very informal, and each of the models wears a denim fabric.

The most consuming of all was making the props: skull, mask, crown and wreath. Props have been preserved to this day, decorated with Swarovski crystals, they look very good on the white wall of my apartment.

 

Shakespearean characters fashion display
Shakespearean characters fashion display
Hamlet fashion display
Hamlet male fashion display
Merchant of Venice fashion display
The Merchant of Venice male fashion display
King Lear fashion display
King Lear fashion display
Hamlet and Merchant of Venice display
Hamlet and Merchant of Venice display
Contemporary Yorick skull
Contemporary Yorick skull
Merchant of Venice mask
The Merchant of Venice mask

TRADITION OF DENIM FABRIC

Through my research, I found out some interesting facts about denim fabric. It has a long tradition goes back to as far as seventeen century. There is a dispute where did it originate from Italy or France?

The colour of denim wasn’t blue at the start and the Italian sailors in the city of Genoa where making trousers out of it for work in the harbours. The material was strong and sturdy. The French pronounce the word Genoa – Gênes, it may be the origin of the word jeans.

In France, in the city of Nîmes the French were trying to reproduce the jean but instead, they created similar fabric later on known as denim. From Nîmes as the French say de Nîmes – denim.

 

Display inspiration, denim and past modern trend
Display inspiration, denim, and past modern trend

 

King Lear inspiration
King Lear and Hamlet inspiration 

ADDITIONAL PROPS

 

Theatrical information about the characters
Theatrical information about the characters

 

Shakespeare 400 poster
Information poster

 

Author: Walkowska Aleksandra

 

 

CHRISTMAS WINDOWS, DUBLIN 2017

River Island Christmas Window, Dublin 2017

CHRISTMAS WINDOWS 2017
GRAFTON &HENRY STREET

 

BROWN THOMAS

Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street
Brown Thomas, Christmas windows 2017, Dublin, Grafton Street

 

KILKENNY

Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017
Kilkenny store, Christmas windows, Dublin 2017

 

ZARA

Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017

Zara, Christmas windows, Dublin 2017

Zara, Christmas windows, Dublin 2017

Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017

Zara, Christmas windows, Dublin 2017Zara, Christmas windows, Dublin 2017

Zara, Christmas windows, Dublin 2017
Zara, Christmas windows, Dublin 2017

RIVER ISLAND

River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017
River Island, Christmas windows, Dublin 2017

 

ARNOTTS

Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017
Arnotts windows, Christmas, Dublin 2017

MARKS&SPENCER

M&S windows, Christmas, Dublin 2017
M&S windows, Christmas, Dublin 2017
M&S windows, Christmas, Dublin 2017
M&S windows, Christmas, Dublin 2017
M&S windows, Christmas, Dublin 2017
M&S windows, Christmas, Dublin 2017

 

DEBENHAM

Debenham windows, Christmas, Dublin 2017
Debenham windows, Christmas, Dublin 2017
Debenham windows, Christmas, Dublin 2017
Debenham windows, Christmas, Dublin 2017
Debenham windows, Christmas, Dublin 2017
Debenham windows, Christmas, Dublin 2017

 

DUNNES STORES

Dunnes Stores, Christmas windows, Dublin 2017
Dunnes Stores, Christmas windows, Dublin 2017
Dunnes Stores, Christmas windows, Dublin 2017
Dunnes Stores, Christmas windows, Dublin 2017

 


 

Author: Walkowska Aleksandra

 

 

AUTUMN WINDOW DISPLAYS, DUBLIN 2017

Brown-Thomas-windows-Dublin

FASHION WINDOWS

BROWN THOMAS

Brown-Thomas-windows-Dublin
Brown Thomas windows, Dublin 2017
Brown-Thomas-windows-Dublin
Brown Thomas windows, Dublin 2017
Brown-Thomas-windows-Dublin
Brown Thomas windows, Dublin 2017
Brown-Thomas-windows-Dublin
Brown Thomas windows, Dublin 2017
Brown-Thomas-windows-Dublin
Brown Thomas windows, Dublin 2017
Brown-Thomas-windows-Dublin
Hermes, Brown Thomas windows, Dublin 2017

 

TOP SHOP

Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017
Top Shop window display, Dublin 2017

 

MASSIMO DUTTI

Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017
Massimo Dutti window display, Dublin 2017

 

DUNNES STORES

Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017
Dunnes Stores, Autumn window display, Dublin 2017

 

BUTLERS CHOCOLATE

Bewleys window display, Dublin
Butlers Chocolate window display, Dublin
Bewleys window display, Dublin
Butlers Chocolate window display, Dublin
Bewleys window display, Dublin
Butlers Chocolate window display, Dublin

 

OTHERS

Autumn shoes display, Dublin 2017
Autumn shoes display, Dublin 2017
Autumn shoes display, Dublin 2017
Autumn shoes display, Dublin 2017
Music store, Dublin 2017
Music store, Dublin 2017
Autumn donuts, Dublin window display
Autumn donuts, Dublin window display
Autumn donuts, Dublin window display
Autumn donuts, Dublin window display
Autumn donuts, Dublin window display
Autumn donuts, Dublin window display
Alcohol store, Dublin 2017
Alcohol store, Dublin 2017
Alcohol store, Dublin 2017
Alcohol store, Dublin 2017
Menswear shirt window display, Dublin 2017
Menswear shirt – window display, Dublin 2017
Menswear shirt window display, Dublin 2017
Menswear shirt – window display, Dublin 2017

 

Author: Walkowska Aleksandra

 

 

HAMLET WINDOW DISPLAY INSPIRATION

Hamlet window display

SHAKESPEARE 400

The 400th anniversary of Shakespeare’s death is the inspiration for this display. I have chosen Hamlet as the character for my window display proposal.

Denim was once again the trending fabric of Spring/Summer 2016 and as a sustainable 100%, a cotton material has a long history and tradition which dates back to the 17th century. In styling the denim products, I wanted to design a display for male customers creating a contemporary look mixed with the presence of Shakespeare’s character and the versatility and long tradition of denim (black jeans) as a fashion material.

Hamlet window display
Hamlet with Yorick’s skull

INSPIRATION

Shakespeare’s Hamlet

The display shows the character on a stylised stage, and we, the audience, watch the ‘dramatic’ moment when Hamlet contemplates death and suicide in his conversation with the excavated skull of Yorick. The style of the scene is contemporary, set in a monochromatic environment of the theatre stage, creating a Gothic and mysterious feel.

David Tennant as Hamlet in The Novello Theatre
Hamlet window display
Hamlet on the stage contemplating his own existence
Hamlet window display
Hamlet dark and mysterious
czaszka Jorika w sztuce 'Hamlet' W.Szekspira
The skull was made of balsa wood and sprayed with silver spray then decorated with some Swarovski crystals

THE MAKING OF

Initially, I had a different idea for the window but some of the props were rejected during the process. The SketchUp software helped me to visualise the design in the Gallery Space.

Hamlet window display
Hamlet window display,  initial concept
Hamlet window display
Display in The Gallery Space

 

Author: Walkowska Aleksandra

 

 

 

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