Chapelizod is one of many places described by James Joyce in his book Ulysses. After reading chosen fragments referring to the place I designed a series of images following the same creative style and technique. Each image carries a vibrant colour against the monochromatic background. I wanted to create an abstract, dream-like feel to the series.
I do not know much about the village other than it is a rather old place located just beside The Phoenix Park in Dublin. You get the feeling once it was a pleasant place to live in where all the neighbours knew each other. Today, it is a place with no personality, no life or character. Used only as a passing place to other destinations.
Picking up on that mood I have chosen the most significant landmarks. Places that once had something to offer. At present they seem outdated, forgotten and isolated.
Ireland sober is Ireland stiff – James Joyce
Eircom phone box, once upon a time offered the use of modern technology and communication. At present covered in a spider web, contrasting with an old building wrapped in ivy.
A nation is the same people living in the same place – James Joyce
Will this boat be ever used again? … Probably not. Because what would it be used for? Fishing? Recreation? The owner may have left the village and has forgotten all about it. You can sens the physical presence of a person. The no more existing owner of the boat.
No pen, no ink, no table, no room, no time, no quiet, no inclination – James Joyce
Not a living soul. The town is empty. Walls of those buildings are as fragile as an eggshell. Unrealistic birds flying through the town. On their way to a warmer more hopeful places.
Marsh Library is located just beside St. Patrick Cathedral in Dublin. It is a truly magical and mysterious place. As a visitor, you can sense the three hundred years old history hidden in books, walls and dark oak wood that was used to build the library. The atmosphere resembles the mood of the place described by Umberto Eco in his book called The Name of the Rose.
After visiting the library I was given a project to design a poster for the Dublin Science Conference in 2012.
The Universe is floating in space, inviting viewers to an exhibition in Marsh Library. The whole poster was designed and manipulated in Photoshop where I tried different colour combinations.
The Cold War period was the time of a geopolitical tension between the Soviet Union and the United States. The forty years of the competition between powers were also a great inspiration for a space travel.
The futuristic poster I designed has elements of 1950s styling. The characteristics of the typeface were often used on American advertising posters and illustrations. It is also the time when American society was moulded into mass consumers through the industrial design. The style equals function.
Travelling in space is possible! Three rockets are leaving the planet Mars heading towards the planet Earth. The Moon is in between them. To emphasise The Cold War period and the clashes between the East and the West on the top part of the poster, I used the Russian language, which translates to Aeromars. Go beyond the frames of the obvious.
The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.
I based my concept on the bread origin. Emphasising typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.
Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.
Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.
Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.
Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.
This is a mock project for the tea and coffee packaging. The aim of it was to design 3D product following the styling of the set and then a photo shoot.
The Thompson Tea and Coffee Company based in Britain has been importing their products from Kenya for almost 150 years, so it would mean they started their trade journey during The Victorian Era. This was my starting point of the concept development.
Looking back now, I think I must have been inspired by the book I read as a child called In Desert and Wilderness wrote by Henryk Sienkiewicz. It tells a story of two kids travelling through Africa. The description of nature in the book is so superbly written that as a child I was able to imagine and feel the dust, the humidity, the burning sun heat, the smell of camels, leather, tea and yes coffee too if such was present.
I wanted to create a scenery of a picnic after a very long journey, somewhere in the middle of the desert beside rocks. The crew is sitting by the fire, preparing for the night. Dust, sand and scorpions are the company of the set.
For the typography I followed a tutorial on vintage signing, the link is here. My tea packaging was meant to be more green but the printer we had in the college caused some problems. I borrowed some old books and the scarves, bought the vintage cup at the antique shop and some old photographs with handwritten envelop at the flea market. I remember I paid €5 for the lot after negotiation! I guess I paid for the fact that I did NOT have it more than anything else!
After printing and folding the boxes we were ready for the styling and photoshoot. The final product is an ad campaign for Fallon&Byrne which here in Ireland is an exotic products store and a restaurant.
To complete the journey on the Victorian architecture, here are some photographs that were taken in May 2018. Victorian gardens and houses in the Rathgar area.
In Ireland watering the gardens or the grass is totally unnecessary, in fact, I do not think I have ever have seen anyone doing so. Because of the humidity in the air everything around is full of life and greenery.
During the Industrial Revolution, there was a rapid development of the Dublin city, which at that time was under the British rule. I am not a great fan of the city centre, but I do really like the neighbourhood in which I live. It has a lot of character. When walking around it I have an impression I travelled back in time to the British colonial period. Something Irish people would not see as intriguing or entertaining as I do, at all. I only want to admire the aesthetics of that period.
Solid front doors with ornaments made of brass. Sparkle cleaned every Saturday, by very well-educated housewives. Perfectly matched colours of the doors with the facade of the buildings or with the plants in the garden. Romanticism hidden in organic vault lines over the front doors. Refined British black gates, fences and barriers. Perfect set for a romance during an Art Nouveau period.