The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.
I based my concept on the bread origin. Emphasising on typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.
Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.
Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.
Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.
Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.
This is a mock project for the tea and coffee packaging. The aim of it was to design 3D product following the styling of the set and then a photo shoot.
The Thompson Tea and Coffee Company based in Britain has been importing their products from Kenya for almost 150 years, so it would mean they started their trade journey during The Victorian Era. This was my starting point of the concept development.
Looking back now, I think I must have been inspired by the book I read as a child called In Desert and Wilderness wrote by Henryk Sienkiewicz. It tells a story of two kids travelling through Africa. The description of nature in the book is so superbly written that as a child I was able to imagine and feel the dust, the humidity, the burning sun heat, the smell of camels, leather, tea and yes coffee too if such was present.
I wanted to create a scenery of a picnic after a very long journey, somewhere in the middle of the desert beside rocks. The crew is sitting by the fire, preparing for the night. Dust, sand and scorpions are the company of the set.
For the typography I followed a tutorial on vintage signing, the link is here. My tea packaging was meant to be more green but the printer we had in the college caused some problems. I borrowed some old books and the scarves, bought the vintage cup at the antique shop and some old photographs with handwritten envelop at the flea market. I remember I paid €5 for the lot after negotiation! I guess I paid for the fact that I did NOT have it more than anything else!
After printing and folding the boxes we were ready for the styling and photoshoot. The final product is an ad campaign for Fallon&Byrne which here in Ireland is an exotic products store and a restaurant.
To complete the journey on the Victorian architecture, here are some photographs that were taken in May 2018. Victorian gardens and houses in the Rathgar area.
In Ireland watering the gardens or the grass is totally unnecessary, in fact, I do not think I have ever have seen anyone doing so. Because of the humidity in the air everything around is full of life and greenery.
During the Industrial Revolution, there was a rapid development of the Dublin city, which at that time was under the British rule. I am not a great fan of the city centre, but I do really like the neighbourhood in which I live. It has a lot of character. When walking around it I have an impression I travelled back in time to the British colonial period. Something Irish people would not see as intriguing or entertaining as I do, at all. I only want to admire the aesthetics of that period.
Solid front doors with ornaments made of brass. Sparkle cleaned every Saturday, by very well-educated housewives. Perfectly matched colours of the doors with the facade of the buildings or with the plants in the garden. Romanticism hidden in organic vault lines over the front doors. Refined British black gates, fences and barriers. Perfect set for a romance during an Art Nouveau period.
Rathgar is a village in the south of Dublin with its origins going back to 1862. As far as I know, the south of Dublin and the Victorian houses were lived by the Protestants rather than Catholics. Therefor wealthier families have always lived here. This house is about hundred and fifty years old, within a very close proximity to the house where James Joyce was born. It is a nice neighbourhood, safe, quiet, very green with plenty of gorgeous gardens.
This was the first project with a manual camera I had to do and the aim of it was to experiment with angles, focus, lighting, and still life. I wanted to document it in a style of 1940s. At least the way I think it was back then, with the slow pace of life. When people had the time and will to talk and to get to know each other. When they did not have to do hundreds of things in a one day. When they did not have to be perfect, trendy, successful, rich and famous. But they were ambitious, hard-working, well mannered and authentic.
There is a poem I studied in my primary school and for some reason, the mood in this documentary reminds me of it.
Czeslaw Milosz A song about the end of the world
(…) And those who were waiting for thunder and lightning Are disappointed. And those who were expecting signs and archangels’ trumpets Do not believe it is happening now. As long as the sun and the moon are above, As long as the bumblebee visits the rose, As long as children are born rosy, Nobody believes it is happening now.
And only an old man with grey hair who would be a prophet But he is not a prophet because he has another thing to do, He says while tying tomatoes: There will not be another end of the world, There will not be another end of the world.
The end of the world has come to that house too. It has been repossessed by Permanent TSB Bank and soon will be put on sale. All tenants have to be out. The banks have no mercy. For some, it is The End of The World.
The third time I went with my camera for the milonga evening I was feeling well experienced and prepared.
Milonga dance incorporates the same basic elements as Tango but permits a greater relaxation of legs and body. Movement is normally faster, and pauses are less common. It is usually a kind of rhythmic walking without complicated figures, with a more humorous and rustic style in contrast with the serious and dramatic Tango. (source: here)
I had to check myself what a milonga is …
Tango evenings in Dublin were always more of social events for me. Great way to network. The Third Place as they call it in marketing. The kind of a place where one meets people who are not connected to the work, family or personal past. Conversations are universal, thought to require good social skills and some general knowledge to share with others while conversing. Unless one wants to talk about tango … but there is no point of bringing wood into the forest.
There happened a good few marriages in the group, few children were born and some painful break-ups too. Some left Ireland for good, some stayed loyal to the dance for years and years. People come and go. The endorphins keep bringing people together.
I am very happy with this shoot. A couple of tango dancers are standing still, concentrating. Silence before the storm. It is so relaxing. Every time I look at it, I am Zen.
After the film broke apart in my Zenit camera, bravely I tried again a week later. This time with a different equipment but the same film Ilford Delta 400. One of the tango dancers, who was more experience than me with manual cameras, was very kind and helped me to change the film. That evening I must have used two rolls of film.
When I was reducing the size of images in Photoshop for this post I started getting very sentimental … in general. It must be the effect of the black and white photographs with all the noise in them, like a vinyl record with slightly huskily sound. The passing of time. Special moments appreciated more as they are gone. Life.
“All those moments will be lost in time, like tears in rain.
Time to die.”
Tears in rain, Blade Runner
MUSIC IN THE SOUL
Girls dancing with the girls! Boys dancing with the boys! Laughters, whispers, spontaneity. Joy!
FACES, PEOPLE, COUPLES, FRIENDS
Love affairs, broken hearts, bonding, flirtation, jealousy. Passion.
PRACTICE MAKES PERFECT
Step by step. Patience, perseverance, hard work. Relax.