1990’s THE WILD WEST IN POLAND

Solidarity movement poster with John Wayne as a cowboy

WILD WEST IN THE WILD EAST

The Round Table Agreement happened on the 5th of April in 1989. Today it is considered to be the last day of Communism in Poland, just in theory though as we found out many, many years later. Bunch of guys met at a round table, made some agreements, few deals and they called it the end of the evil era. Four hundred and fifty-two politicians were sitting around that table. The shape of it represented the wholeness, eternity and timelessness.

politicians meeting at the round table
The Round Table Agreement 1989, Warsaw, Poland

What goes around, goes around, goes around
Comes all the way back around …
(Justin Timberlake)

POST COMMUNIST ERA

Like after any other revolution, people here also naively believed in change for the better of course. Lech Wałęsa was selling the slogan of Poland becoming second Japan (at the time the fastest-growing economy). As you rightly guessed, that has not happened, yet. Despite the hope and ambition for wealth and prosperity, it was the very opposite for the common Polish citizens. The situation very much resembled the story in a great novel written by George Orwell ‘Animal farm’. Unemployment was growing, factories were closing down, Polish companies were sold to foreign investors. A month would not pass without street protests all over the country. People were looking back with nostalgia at the Communism times, saying; life was much better back than … at least it seemed like that for the most. Everyday life was slowly becoming more and more miserable.

Farmers_strike_Poland_1990
Farmers strike, Poland, 1990s

Not a single living ray
could break through the flood of clouds
chased by winds.
‘Ravens and crows will peck us’ by Stefan Żeromski

By 1991 the Soviet troops left Poland for good. At the same time, petty traders from the east came to Polish towns and filled the street markets with goods straight from the cold east. They were selling everything from; gold to kitchen tools, watches, furs, toys, even live bears … the diversity of the merchandising stock was endless. The eastern goods were transported in huge personal suitcases rather than international cargo containers.

Soviet_peaked_hat

Colour TV was becoming very popular at the time. Since there was no access to the firm electronic brands, most of the Polish homes had a Russian brand called Rubin – those TV’s tended to go on fire when heated up! Their popularity quickly was replaced with something of better quality.

People would believe in anything at the time. One of the most successful and quirky programs was a live session with a Russian healer Anatolij Kaszpirowski. The man had the power to heal people through the TV screen. Apparently. His slow, wearisome, tedious voice put most of the people asleep, especially the elderly once. He had the power to do that for sure! One, two, three and the viewer is snoring …

Anatolij_Kaszpirowski
Anatolij Kaszpirowski

AUTOMOBILE INDUSTRY

Italian cheap car brand Fiat quickly appeared on the market. The great exodus of the young Polish entrepreneurs hungry for the better, bigger engines took off to the West of Europe.

Italian_car_fiat_1990One thing that brings back positive recollections is the Jarocin summer music festival. The most uncommercial musical event of the times. The town is not far from where I come from.  Back then no one was selling today’s popular festival gadgets: ‘Been there, done that’ got the t-shirt.

The 90’s in Poland was the beginning of let’s call it capitalism but in a pretty wild version of it.

Polish_transport_invention_1990

All images are linked to the sources.

Written by: Aleksandra Walkowska

BRANDING IN POLAND 1980’s

WHAT WAS THE BRANDING LIKE?

Probably the greatest advertisement and pride of Poland in the 1980s was Zbigniew Boniek, the legend of Polish football, fast, red hair, humble man, striker of goals. At that time the concept of celebrity did not exist. Boniek on several occasions would admit that he did not feel comfortable in the inflated world of luxury.

Zbigniew-Boniek-football-1982
Zbigniew Boniek, 1982
Zbigniew Boniek
Zbigniew Boniek, recently

A world-class player is going to play a year or two and is set for the rest of his life. These exorbitant earnings are stupid. If all footballers earned 50 per cent less, they would play football the same way. Neither worse nor better.

***

An advertisement is said to be a leverage of trade, but back then there were no commercials neither was there anything to trade with. The packaging and the branding of products did not make them very appealing. It made one think that not much of an effort was put into the promotion of the products. Nevertheless, a very small amount of plastic used for packaging allowed for quicker disposal of garbage back then. Unlike today when recycling takes up quite a bit of a conscious effort.

***

POLISH SWEETS

Polish sweets were delicious, there were no preservatives that can be traced in sweets today. In 1995, the Prince Polo package was changed, the bar was no longer wrapped in paper, but in plastic.

Chocolate bar Prince Polo
Chocolate bar Prince Polo 1980’s
Rebranded Prince Polo packaging
Rebranded Prince Polo packaging

WEDEL

The origins of the Wedel sweets factory dates back to 1851. In the tasteful interiors of the confectionery at Miodowa Street in Warsaw, Karol Wedel served his customers with drinking chocolate.

Wedel chocolate packaging 1980s
Wedel chocolate packaging 1980s
Wedel bitter chocolate packaging
Wedel bitter chocolate packaging

ŻYWIEC POLISH BEER

In between 1981-1990, there were 80 breweries in Poland, today there are over 300 breweries. The Polish brewing market is one of the fastest-growing branches of the economy. The technology of beer production is one of the highest in the world. Żywiec is a town in the south of Poland where Żywiec Brewery Museum can be found which tells the story of one of the most popular beers in Poland.

Żywiec beer 1945-1989
Żywiec bottled beer branding 1945-1989
Beer mat 1945-1989
Beer mat 1945-1989
Żywiec labelling before rebranding
Żywiec labelling before rebranding
Moderated Żywiec branding, 2010
Moderated Żywiec branding, 2010

The new can is the only one in Europe equipped with a thermo-active indicator reacting to temperature change. When the symbol of the Habsburg crown visible on the packaging turns blue it is a sign that Żywiec is perfectly chilled. The same indicator appears on the bottle.

POLISH BANKNOTES

The Polish currency also underwent rebranding after the overthrow of communism. Polish banknotes and passports have been designed by Andrzej Heidrich for the last 50 years. In the years 1970-1988 the fifty-zloty banknote captured an image of Karol Świerczewski a communist, serving the Red Army, who was falsely named a hero.

50 złoty banknote from 1980's
50 złoty banknote from the 1980s

After denomination in 1995, Polish banknotes were replaced with banknotes of Polish Kings. Today the fifty-zloty note features Kazimierz The Great, the last ruler of the Piast dynasty on the Polish throne. A thoughtful and ambitious ruler who introduced many reforms in the country. There is a saying that Kazimierz The Great; found Poland built out of wood but left it behind built off stones. The inspiration for the image is an engraving of Jan Matejko.

50 złoty banknote from the 2019
50 złoty banknote from 2019

Written by: Aleksandra Walkowska

A. Walkowska

BOOKS MARVELS OF SCIENCE

Marvels of Science poster

BOOKS THAT CHANGED THE WORLD

Marsh Library is located just beside St. Patrick Cathedral in Dublin. It is a truly magical and mysterious place. As a visitor, you can sense the three hundred years old history hidden in books, walls and dark oak wood that was used to build the library. The atmosphere resembles the mood of the place described by Umberto Eco in his book called The Name of the Rose.

After visiting the library I was given a project to design a poster for the Dublin Science Conference in 2012.

   

The Universe is floating in space, inviting viewers to an exhibition in Marsh Library. The whole poster was designed and manipulated in Photoshop where I tried different colour combinations.

Marvels of Science poster
Marvels of Science final version

 

Marvels of Science poster
Marvels of Science monochromatic

 

Marvels of Science poster
Marvels of Science working version

Written by: Aleksandra Walkowska

A. Walkowska

COLD WAR POSTER

Space travel poster based on 1960s style. Cold War period.

SPACE TRAVEL POSTER

The Cold War period was the time of geopolitical tension between the Soviet Union and the United States. The forty years of the competition between powers were also a great inspiration for space travel.

The futuristic poster I designed has elements of 1950s styling. The characteristics of the typeface were often used on American advertising posters and illustrations. It is also the time when American society was moulded into mass consumers through industrial design. The style equals function.

   

Travelling in space is possible! Three rockets are leaving the planet Mars heading towards the planet Earth. The Moon is in between them. To emphasise The Cold War period and the clashes between the East and the West on the top part of the poster, I used the Russian language, which translates to Aeromars. Go beyond the frames of the obvious.

Space travel poster based on 1960s style. Cold War period.
Monochromatic version

 

Space travel poster based on 1960s style. Cold War period.
Three colours experiment: brown, red, yellow

 

Space travel poster based on 1960s style. Cold War period.
The final version

Written by: Aleksandra Walkowska

A. Walkowska