This is the very first window display I have created during the Visual Merchandising course I did at DIT College in Dublin. I wanted to create a window which was a mix of a traditional British style and child-like drawings. I wanted to show this in a grotesque way, as a place where little girls like to dress in their mother’s clothes pretending they are adults. The window proposal is made of an electric tape, chalk and handmade paper bags as a merchandising product.
THE PROCESS OF MAKING
Researched British folk, illustration and patterns to develop the design idea.
Last weekend I had a quick run through Dublin town. I wanted to check the spring windows display. It is a long and cold winter this year anno domini 2018. Only very few stores have made a reference to the Easter time and mostly inside of a store rather than in the windows. Otherwise, the displays are domineered by a splash of vivid and intense colours for the coming season.
Here is a link for Abama display company, recently I have been receiving catalogues with their products. The company is based in Germany and it is a supplier of a wide range of props and products for window displays and various decorations. Hope for those who are interested in or work in visual merchandising it would be a useful website to browse on 🙂
Some people do really like traditional shopping, I am not one of them. Unless it is a nice day spoiled with a good coffee. My idea of window shopping is screen shopping … while watching my favourite TV show or recently a lecture on design. I open another window and browse on Etsy. Even just looking at the handmade accessories makes me feel good, appreciating the skills and creativity of the artist. I am transferred to a fantasy world.
The day I found the Tiger and Lion silver, eco earrings made by Them Silver Seas I was looking for something quirky with a personality. Something I have not seen before. The theme is called Nights at the Circus. (I am not sure if animals in the circus are banned in most of the countries, but I would hope that they are. They never looked happy there anyway.)
This is the kind of work I admire the most, the artist Laura Brown does not explain in details what the story is about but leaves it to the viewer interpretation. With a similar effect some good movies have on us or a photograph that is never forgotten … they stay with us forever.
I have no idea where and how the story of The Tiger and The Lion had begun and where is it leading to. What I love the most is now I am the creator of the story too 🙂
Please, visit links provided and dive into the Them Silver Seasworld. The world of imagination, inspired by fairy tales, storytelling and storytellers, myths and folklore.
Since I wrote the post the artist has changed the name and the website of her brand. From now on you can find her pieces on Elby Brown Jewellery.
Coming into the room full of butterflies within a second I was under an impression that I was covered in them! Even though they were not flying it felt that they were. There was so much to look at, I felt excited as a child who is chasing butterflies on a hot summer day.
Like if I was dreaming one of my abstract dreams where I am feeling happy and hyper. Stimulated by images appearing in front of my eyes, knowing I would wake up in a good mood because of the mad, colourful dream. Even if it was hard to find a story and a connection between one artwork and another, all together it made a perfect sense. Freakshow is like a dream wrapped in a warm blanket of all shades of brown colour.
‘Surrounded by ideals of perfection, my interest lies in the feelings of inadequacy and self-doubt; resulting in fantasies of escape and evolution to compensate. Using a variety of mixed media and textile techniques, I explore and imagined a narrative that borrows from a dark but humorous aesthetic informed by a freak show of hybrid creatures. A celebration of the imperfect has resulted in an installation that takes a classroom as the stage for an eerie metamorphosis.’ says Lauren Hoey
LAUREN HOEY AT WORK
Apologies for being dormant on Facebook. Here's a little clip of 1 out of 70 paper cut butterflies I've been working on. In total, the 70 butterflies took approx. 12 hours, 7 scalpel wounds, 3 tears and a dash of blood.
I have chosen three male characters from Shakespeare’s plays: Hamlet, King Lear and The Merchant of Venice. In styling the denim products, I wanted to create a display for male customers of M&S, creating a contemporary look mixed with the presence of Shakespeare’s characters and the versatility and long tradition of denim as a fashion material.
The year 2016 was the year of the 400th anniversary of the death of William Shakespeare, this event became an inspiration for my project. Among other things, I also wanted to work in men’s fashion. It seems to me it is less restrictive than women’s fashion and also it is difficult to dress a man badly. The styling is very informal, and each of the models wears a denim fabric.
The most consuming of all was making the props: skull, mask, crown and wreath. Props have been preserved to this day, decorated with Swarovski crystals, they look very good on the white wall of my apartment.
TRADITION OF DENIM FABRIC
Through my research, I found out some interesting facts about denim fabric. It has a long tradition goes back to as far as seventeen century. There is a dispute where did it originate from Italy or France?
The colour of denim wasn’t blue at the start and the Italian sailors in the city of Genoa where making trousers out of it for work in the harbours. The material was strong and sturdy. The French pronounce the word Genoa – Gênes, it may be the origin of the word jeans.
In France, in the city of Nîmes the French were trying to reproduce the jean but instead, they created similar fabric later on known as denim. From Nîmes as the French say de Nîmes – denim.