This is only a proposal without any budget limitation. The concept was to design a summer window for a fashion brand that took part in New York Fashion Week 2016.
Desigual is a casual clothing brand based in Barcelona, Spain. Founded by a Swiss man Thomas Meyer in 1984. Desigual in Spanish means uneven/unequal and the concept is applied in the brand design, through the use of asymmetry, patchworks, prints, graffiti art, and splashes of intense colour.
The project involved the design of two window display for the summer season. One for a large window at the front of the store with a dividing panel in the middle and a small window which in real life, would be somewhere off the main foot traffic. Both windows had to follow the same theme. I called the theme Summer in the City. Summer in a very hot climate can be hard to bear, without much greenery and water to cool down the end of the day is a blessing.
My large window is based on an idea of a play. A bunch of friends feel comfortable with each other jumping across cascading water. The heat is making them crazy, they feel free and they need to cool down, la vida es loca (life is crazy) as Desigual motto says.
The smaller window is inspired by a city seen as a concrete jungle. A couple of friends are hanging out in the skatepark preserving their energy chilling out.
Perhaps at the back of my mind, I was designing the windows for Barcelona city where the hit can be as high as 40 degrees. Probably in other cooler places the concept would come across more like people having fun rather than an escape from the heat. At least I would hope so 🙂
Every garden, including the one in Sant Pol de Mar, is a unique creation with its own atmosphere and purpose. The principles and elements used in visual merchandising and in the garden design are very similar. It is a visual display, an escape into the mythological idea of paradise where the world is ruled by nature.
This spring I had a chance to visit a few gardens in the province of Catalunya, Spain. Below garden can be found in Sant Pol de Mar a small, dreamy fishing village with the scattered beaches and small boats. It is located on the coastline of Maresme, halfway between Barcelona city and Girona.
The charming, herbaceous Mediterranean garden is located on the top of the hill at the bottom of the facades of a Romanesque-style chapel which dates back to the XI century. The garden is a creation of an Italian family who lives at the top of the hill beside the historical chapel.
‘EARLY SPRING’ WINDOW CONCEPT FEATURING LAMP AS A MERCHANDISING PRODUCT
Initially, I wanted to make the lamp with a white cotton, adding a bit of white feather here and there and paint the walls in a very fresh, sky blue colour. Unfortunately, I was directed a slightly different way, as the goal of the exercise was to work with a material without putting a pressure on it. Apparently, the white cotton was too easy and I had to work with something more challenging. The Pantone Colour of the S/S 2015 was Radiant Orchid, so the colour had to be used in my window.
There is the short time in the year when winter has not finished yet and spring has not started. The transition time when nature is dying and has yet to be reborn. This lamp window design references the cycle of life, with the idea that a lamp light is an important part of what makes a living space … like in a night garden.
THE MAKING PROCESS
The lamp is made out of textured wallpapers that are shaped into flower petals, swirling on the ground are encouraging new plants to show up and blossom. I was aware that the window at this stage looked a little bit dark for the spring season, the colours of the lamp reflect more on autumn and long dark evenings. It needed something uplifting, therefore I added the white swallow at the top left corner. All the symbols put together helped me to develop the story of a cycle of life in nature, with an idea, that everyday objects surrounding us can transform into something else as well.
Shopping is a modern version of hunting, why not turn it into a place of adventure and a positive challenge rather than a lonely planet …
By nature, we are hunter-gatherers we need to work together to fulfil each other’s roles in collecting the essentials to survive. Dopamine is responsible for the feeling we get when we find something we’re looking for or we [achieve] something we set out to accomplish, says Simon Sinek. The hormone is released every time we get closer to our goal. Our bodies feel satisfaction and keep us motivated, without the hormone we would become idle and waste away.
Traditional retail is in a crisis today and the ideas to improve the situation in the future looks sterile, lonely and isolated. If we are served by the robots we will become robots too.
The idea of Amazon Go shopping seems most efficient. It’s simple – in and out of a store – no queuing to pay for our shopping means we will have more spare time for ourselves at the end of the day. That’s a positive outcome.
Human contact is a very important part of the shopping experience as we all know it
It is the more personal conversation or a short witty chat with a person behind the counter I think rather than information provided about the product. My Iranian friend can talk to anyone standing beside him in the shop, perhaps it is a part of his culture to treat shopping as a social experience. As a regular customer at the fish counter in Dunnes Stores, I got a small discount which was offered to me by the stall owner – a robot or an app will never do that.
What do you think about the use of an advanced technology in retail in the nearest future? Do you like some of the new inventions?
What do you think about the use of an advanced technology in retail in the nearest future? Do you like the idea?
But we should have one Goddess and it should be the nature. Inspiring and unique images full of shapes, scents, colours and sounds are like free gifts undervalued, invisible, unnecessary.Nature gives back what has received. It is either going to be a dull, destructed life, with no spirit and hope or the utopian version of it. Do take care of your Goddess, always where ever you are.
Sadly Dublin is not the most friendly town for the cyclists. It is an old town and well, unfortunately, today roads cannot be stretched to gain more space for bikes. You really have to pay any attention here while cycling among the busy traffic. One can laugh at it as it can be either hilarious or very frustrating – depending on the mood … a bit like watching Monty Python.
I start with a question … Was there ever an earthquake or a tsunami that went through Dublin?
Cracked tiles on the pavement are moving under pedestrian’s feet as walking by. Like a broken eggshell that has not been sealed and probably never will be. Try not to lose your balance and you be fine.
There are also holes in the pavement! The same pavement that during weekends hosts alcohol’s connoisseur often supported on high heels. Those holes are totally unexpected, surprises – I prefer to call them as it is a better word than a – trap. A ‘surprise holes’ left open from a construction worker. Best avoided at night time.
There are splashes of concrete on the ground! Concrete is now bulging from the surface turning into miniature hills or layers of melting ground created by volcanic lava. Once there must have been an intention to ‘fix the problem’ but with the contrary result. Today they look like embedded prehistorical animals, watching pedestrians like crocodiles watch a prey on the river banks. Wait till they catch you!
To be fair it is not that bad, in fact, mostly it is fine (or did I just get use it?) – sadly the problems never seem to be fixed, just left to evolve in its neglect. Guess it makes the cyclist feel more alive!
But eh … shure that will do …
Photographs were taken on Camden Street, Rathmines and Rathgar.