I was meant to write about The Graduate Exhibition Show of Visual Merchandising course in DIT, Dublin … probably two months ago, shortly after it happened … nevertheless, it is here now. My apology for such a delay.
I must say there are probably only two maximum three displays I found interesting or well finished. There is no story behind most of them, there is no link between the hand made accessories and the merchandising products.
I hate to say it but there is not much intelligence behind them, those are just displays, basic marketing, not much creativity behind them. It seems the students had to rush to put the show together.
My favourite one is the one with the bathroom and the sea weeds splashed all around. There is a bit of a story in it but I am not sure where does it lead to …
I wish the student were allowed to think more like Brian Lambert the Visual Communication student further down in my post.
CLOSE-KNIT BY BRIAN LAMBERT
Well observed everyday life by Brian Lambert turned into a humorous documentary with a story to follow.
This concept could easily make an interesting window display as there are few intriging characters in it. The viewers could easly build up the rest of the story in their heads … if they wanted to. It is engaging and that is why it works so well.
I have the feeling Brian Lambert may have been one of those students that interpreted the brief his own way. By keeping detached from it he allowed himself to keep an open mind, therefore, the inspiration found him in the Starbucks Coffee and not the other way around.
This is only a proposal without any budget limitation. The concept was to design a summer window for a fashion brand that took part in New York Fashion Week 2016.
Desigual is a casual clothing brand based in Barcelona, Spain. Founded by a Swiss man Thomas Meyer in 1984. Desigual in Spanish means uneven/unequal and the concept is applied in the brand design, through the use of asymmetry, patchworks, prints, graffiti art, and splashes of intense colour.
The project involved design of two window display for the summer season. One for a large window at the front of the store with a dividing panel in the middle and a small window which in real life, would be somewhere off the main foot traffic. Both windows had to follow the same theme. I called the theme Summer in the City. Summer in a very hot climate can be hard to bear, without much greenery and water to cool down the end of the day is a blessing.
My large window is based on an idea of a play. A bunch of friends feel comfortable with each other jumping across cascading water. The heat is making them crazy, they feel free and they need to cool down, la vida es loca (life is crazy) as Desigual motto says.
The smaller window is inspired by a city seen as a concrete jungle. A couple of friends are hanging out in the skatepark preserving their energy chilling out.
Perhaps at the back of my mind, I was designing the windows for Barcelona city where the hit can be as high as 40 degrees. Probably in other cooler places the concept would come across more as people having fun rather than an escape from the heat. At least I would hope so 🙂
During my Visual Communication course, I had to create a handmade book with illustrations for a chosen poem. It had to be an interactive book. I worked with a poem Warning by Jenny Joseph, an English poet. To me, the poem is about the passing of time, reflection on life, regrets and promises. There is a mystery of the narrator age. Is it an old lady looking back at her life? or is it a very mature young person making decisions about her life?
I built the book like an accordion, so the illustrations could fall from one to another creating a story. Covered it with Financial Times, which is printed on pink paper, the colour has faded away now …
I put seeds and leaves of a linden tree in the background of the illustrations with an idea of creating an impression of a circle of life in nature. From the seeds at the start of the poem towards the falling down leaves at the end of it. The narrator talks about wearing purple, I tried to place purple or pink in most of the pages, also used pink ribbon to wrap the book, as pink is considered very girly and youthful colour.
When I am an old woman I shall wear purple With a red hat which doesn’t go, and doesn’t suit me. And I shall spend my pension on brandy and summer gloves And satin sandals, and say we’ve no money for butter. I shall sit down on the pavement when I’m tired And gobble up samples in shops and press alarm bells And run my stick along the public railings And make up for the sobriety of my youth. I shall go out in my slippers in the rain And pick flowers in other people’s gardens And learn to spit.
You can wear terrible shirts and grow more fat And eat three pounds of sausages at a go Or only bread and pickle for a week And hoard pens and pencils and beermats and things in boxes.
But now we must have clothes that keep us dry And pay our rent and not swear in the street And set a good example for the children. We must have friends to dinner and read the papers.
But maybe I ought to practice a little now? So people who know me are not too shocked and surprised When suddenly I am old and start to wear purple.
‘EARLY SPRING’ WINDOW CONCEPT FEATURING LAMP AS A MERCHANDISING PRODUCT
Initially, I wanted to make the lamp with a white cotton, adding a bit of white feather here and there and paint the walls in a very fresh, sky blue colour. Unfortunately, I was directed a slightly different way, as the goal of the exercise was to work with a material without putting a pressure on it. Apparently, the white cotton was too easy and I had to work with something more challenging. The Pantone Colour of the S/S 2015 was Radiant Orchid, so the colour had to be used in my window.
There is the short time in the year when winter has not finished yet and spring has not started. The transition time when nature is dying and has yet to be reborn. This lamp window design references the cycle of life, with the idea that a lamp light is an important part of what makes a living space … like in a night garden.
THE MAKING PROCESS
The lamp is made out of textured wallpapers that are shaped into flower petals, swirling on the ground are encouraging new plants to show up and blossom. I was aware that the window at this stage looked a little bit dark for the spring season, the colours of the lamp reflect more on autumn and long dark evenings. It needed something uplifting, therefore I added the white swallow at the top left corner. All the symbols put together helped me to develop the story of a cycle of life in nature, with an idea, that everyday objects surrounding us can transform into something else as well.
Author: Walkowska Aleksandra
All images are linked to original sources, click to find out more.
The display is inspired by an architectural style of an American architect Frank Lloyd Wright . The creator of an organic architecture who believed humanity should live in harmony with its environment. He designed several iconic buildings through his career, two of them were the inspiration for my college project.
The luxury hat is inspired by The Guggenheim Museum in New York which looks to me like a ready to wear hat, simple and stylish. The display plinth is inspired by The Falling Water House in Pennsylvania. These shapes complement each other and yet are a suitable contrast.
‘LUXURY HAT’ WINDOW DISPLAY PROPOSAL
THE MAKING OF THE HAT
The hat is made out of a white cardboard paper. I turned the original design upside down like that was able to wear it as a hat. The structure had to be made on the day when I was constructing the window – it just had to work and resemble The Falling Water House. I covered the boxes with brown fabric, painted the walls sky blue to bring it closer to Frank Lloyd Wright philosophy on organic architecture. The blue colour is the reference to the blue sky and brown colour of the plinth is very natural and woody.
I had previously prepared blue accessories (handbags, gloves) but they really were not working, colours were clashing. I decided to go for the monochromatic look with a small touch of blue with a silk scarf.
Author: Walkowska Aleksandra
All images are linked to original sources, click to find out more.
Today is the 14th of February 2017 The Valentine’s Day
My most romantic window project is called Poetic Technology and at the same time, it is my least favourite window I designed in DIT College, even though I think the phrase is well caught in the design. Somehow I did not feel it, wasn’t sure how to interpret the theme, it felt vague and too philosophical. It was the only time I chose male mannequin and surrounded him in pink colour. I was playing with the contrast of masculinity and femininity.
Stella McCartney once said, ‘For something to be feminine it has to be a little bit masculine and vice versa’ I followed her phrase in this project.
Inspiration: Nature and Modern Romance With the use of advanced technology and electronic devices in these modern times, we are moving farther away from nature. At the same time, we have begun to see the details in the world around us, but we have created a gap between nature and the need to be a part of it. Today we try to resurrect the strong connection we once had but have somehow lost. My model in this window display has a bohemian nature, his attire is contrasting with pixelated patterns of birds in flight in the background.
To develop my visualisation further I wanted to create photomontage and place the window in a suitable window display. That did not work I should approach it differently from the start. I created this single window display, which now looks like a space tube or a condom sale stand with a slogan Buy your condoms from Valento supported by Safe Sex Organisation 😉