THE BAKER ON NASSAU BREAD PACKAGING
The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its history, tradition and recipe.
I based my concept on bread origin. Emphasising typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.
Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.
Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.
Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.
Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is the colour of sunny Greece, the popular holiday’s destination.
PRESENTATION OF THE BREAD LABELS
DUBH – IRISH BREAD PACKAGING
GOLD RUSH – AMERICAN BREAD PACKAGING
LENINGRAD – RUSSIAN BREAD PACKAGING
BLACK OLIVE – GREEK BREAD PACKAGING
Written by: Aleksandra Walkowska