BREAD PACKAGING

THE BAKER ON NASSAU BREAD PACKAGING

The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.

I based my concept on the bread origin. Emphasising on typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.

Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.

Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.

Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.

Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.

PRESENTATION OF THE BREAD LABELS

bread packaging
Gold Rush&Leningrad bread packaging
bread packaging
Dubh&Olive Branch bread packaging

 

 

DUBH – IRISH BREAD PACKAGING

 

Dubh bread packaging

Dubh bread packaging
Dubh bread packaging

GOLD RUSH – AMERICAN BREAD PACKAGING

 

Gold Rush bread packaging

Gold Rush bread packaging
Gold Rush bread packaging

 

LENINGRAD – RUSSIAN BREAD PACKAGING

Leningrad bread packaging

Leningrad bread packaging
Leningrad bread packaging

 

BLACK OLIVE – GREEK BREAD PACKAGING

 

Olive bread packaging
Olive bread packaging

 

LABELS DETAILS

Gold Rush bread packaging
Gold Rush bread packaging
Leningrad bread packaging
Leningrad bread packaging
Olive bread packaging
Olive bread packaging
Dubh bread packaging
Dubh bread packaging

 

Author: Aleksandra Walkowska

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