SYRIAN HOME REPLICATED BY IKEA
RECREATION OF REALITY
IKEA Slependen (flagship store in Norway) in partnership with Norwegian Red Cross recreated a replica of a Syrian home of a family of nine. The display was open for two weeks in October and raised 22 million euros to help Syrians. The display helps people to be more aware of the conditions the victims of the war in Syria have to live in. Always good news when global corporations get involved in such a positive project.
One day in late 1914 what was intended as an important Antarctic expedition went terribly wrong. Anglo-Irish explorer Sir Ernest Shackleton took on the board of Endurance 28 men heading towards Antarctica. Close to the shore, the ship got trapped in the ice and keel over 30 degrees. Attempts to rescue the ship into the free water failed after few days Endurance sunk. The crew was left with no hope of being rescued. The decision was made to try to reach Elephant Island, the more stable land. The rough journey on the boat through the ocean took seven days in -20 degrees.
The harsh land was still miles away from civilisation and any hope of help. To rescue his crew Shackleton decided to take a journey on his own to South Georgia an island further south. The rough long journey through the glaciers and mountains had to be made on foot. It paid off, he found long needed help. As soon as possible he sailed back in search of his crew. After three months of sailing and four different attempts to reach the shore, he finally got reunited with his men.
Endurance Book Display by Aleksandra Walkowska, 2014
I kept this set quite simple in my Christmas bestseller book display as I wanted to create the feeling of extreme cold and isolation. Before reading the book, one could imagine the feeling of … what would it be like to be trapped in this place?
The props were built mainly with cardboard and paper, except the floor, which is a bubble wrap foil, turned upside down made an impression of a frozen water. I used a similar technique making the iceberg and the ship. Designing my own version of the book cover (with the male figures) helped me to create an impression, that part of the Shackleton crew just left the sinking ship. Nothing is kept in proportion to each other, the props have more of a symbolic meaning. I was lucky to partly recreate the display in MRCB Paints & Papersstore in Dublin 8.
Galeries Lafayette store in Paris was opened to the public in 1912. Long tradition, long history, Art Nouveau decorations made the store the second tourist attraction after the Eiffel Tower. It is a family business for the last five generations. The business survived through some very troubled times over the last century, from wars to financial crises.
Galeries Lafayette paper Christmas display tells a story of a polar bear family. The entire display including bears is made out of paper the most sustainable material on the planet, created by multidisciplinary artist Lorenzo Papace.
Due to climate change and melting icebergs, a family of polar bears has to leave their native homeland in search of a new place. They are forced to migrate. After travelling for miles across the world, leaving behind the North Pole, they finally find a new place covered in ice and snow, a place they are very safe and comfortable in. The snow land is made especially for them by Galeries Lafayette where the family of vulnerable bears finds a shelter. The magical adventure begins! The bears and the public viewers can enjoy the breathtaking paper display through the Christmas season. The bears are playing, dancing, jumping into the ice inside the store and in the arctic windows. Before they head back to the Arctica. What kind of environmental damage awaits them there?
A child would ask an infantile question: – Could they not stay longer or maybe even forever?
– Unfortunately, it is not their natural environment. They can only survive in the Arctic if we take care of the climate if we stop polluting the world if we stop the emission of carbon dioxide if we stop using plastic and other toxic materials.
All generations of humans are responsible for the family of polar bears, as well as any other species, including ourselves. This is the hidden message of the remarkable Christmas display, created in co-operation with Wild-Touch NGO organization which aims to bring more attention to the world on the environment in order to protect our planet.
Unfortunately, our new world leaders are trying to ignore the climate change issue, calling it Chinese hoax. Hopefully, those negative words will only have the very opposite reaction to the public view. More stores and brands should follow the path of Galeries Lafayette in Paris and their involvement in environmental changes where the aim is to raise an awareness of the final consumer.
Welcome to Walkowska Design Blog! First, I would like to thank you for visiting my blog and my first post. My name is Aleksandra/Alex/Ola, for those who have not visited my website, a few facts about me. I am a qualifiedGraphic Designer and Visual Merchandiser by profession. I am interested in design, in all it’s forms; graphic design, visual merchandising, fashion, interior design, gardening, window display, photography, music, movies and yes even cooking – as an art form.
As I do like to follow current affairs I may spice my posts with a hint of politics (!!) but only to social changes it brings, which later influence trends and design. Another little fact about me … I like being active and I would like to share with you some of my own experiences in trying out different activities. English is not my first language, my mother tongue is Polish and will translate all my post into Polish version of my blog.
This is the first post I am writing to you! It’s ain’t an easy task. I’m listening to Agnes Obel, Danish vocalist, and classical piano player … Her music and her voice is relaxing and eases up the process of writing.
In my next post, I will write about the importance of using recyclable materials. And about recent Christmas window display in Galeries Lafayette, Paris.