SENTIMENTAL DETAILS

Brass letterbox in Dublin, Ireland

THE DEVIL IN THE DOORS DETAIL

The details are not the details.
They make the
design.

Charles Eames ~Architect&Furniture Designer

WHAT WILL BE REMEMBERED?

Recently I had to move out of a place where I spent a good few years of my life. The time has come and the change was needed. Time to make a space for something new. Humans will get used to anything. We often find comfort in strange places and situations. Adaptation is the survival skill. The rescue and the trap.

What makes a place? What’s remembered?
Smell, texture, light, sometimes sounds. The small details.

The Edwardian house I had to move out from in Dublin had some hidden characteristics, original, historical details. Brass door handle, letterbox frame, door press that has not been working for a hundred years! The front door resembles an old tree where history reveals itself.

 

I was experimenting with angles in my short photo documentary. While writing this post I am experimenting with the WordPress new plugin called Gutenberg.

Review of the Gutenberg plugin; working with images is fun while creating columns and different layouts. Working with text is less fun. Every time the return key is pressed the plugin creates a new text box. Confusing when it comes to creating spaces between text and image boxes. Hard to generate clear spaces.

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Author: Aleksandra Walkowska

CHAPELIZOD ILLUSTRATIONS

Phone box in Chapelizod, Dublin, Ireland

TOUR OF THE VILLAGE

Chapelizod is one of many places described by James Joyce in his book Ulysses. After reading chosen fragments referring to the place I designed a series of images following the same creative style and technique. Each image carries a vibrant colour against the monochromatic background. I wanted to create an abstract, dream-like feel to the series.

I do not know much about the village other than it is a rather old place located just beside The Phoenix Park in Dublin. You get the feeling once it was a pleasant place to live in where all the neighbours knew each other. Today, it is a place with no personality, no life or character. Used only as a passing place to other destinations.

Picking up on that mood I have chosen the most significant landmarks. Places that once had something to offer. At present they seem outdated, forgotten and isolated.

LEMON GREEN

Ireland sober is Ireland stiff – James Joyce

Eircom phone box, once upon a time offered the use of modern technology and communication. At present covered in a spider web, contrasting with an old building wrapped in ivy.

Phone box in Chapelizod, Dublin, Ireland
Phone box in Chapelizod, Dublin, Ireland
Phone box in Chapelizod, Dublin, Ireland
Photograph traced in Illustrator
Phone box in Chapelizod, Dublin, Ireland
Photoshop, Illustrator and photo manipulation.

ORANGE

A nation is the same people living in the same place – James Joyce

Will this boat be ever used again? … Probably not. Because what would it be used for? Fishing? Recreation? The owner may have left the village and has forgotten all about it. You can sens the physical presence of a person. The no more existing owner of the boat.

Chapelizod river, Dublin, Ireland
Chapelizod river, Dublin, Ireland
Chapelizod river, Dublin, Ireland
Photoshop, Illustrator and photograph manipulation

TURQUOISE

No pen, no ink, no table, no room, no time, no quiet, no inclination – James Joyce

 

Not a living soul. The town is empty. Walls of those buildings are as fragile as an eggshell. Unrealistic birds flying through the town. On their way to a warmer more hopeful places.

Wake up now!

Main Street in Chapelizod, Dublin, Ireland
Main Street in Chapelizod, Dublin, Ireland
Main Street in Chapelizod, Dublin, Ireland
Photoshop, Illustrator and photograph manipulation

Author: Aleksandra Walkowska

MARVELS OF SCIENCE POSTER

Marvels of Science poster

BOOKS THAT CHANGED THE WORLD

Marsh Library is located just beside St. Patrick Cathedral in Dublin. It is a truly magical and mysterious place. As a visitor, you can sense the three hundred years old history hidden in books, walls and dark oak wood that was used to build the library. The atmosphere resembles the mood of the place described by Umberto Eco in his book called The Name of the Rose.

After visiting the library I was given a project to design a poster for the Dublin Science Conference in 2012.

   

The Universe is floating in space, inviting viewers to an exhibition in Marsh Library. The whole poster was designed and manipulated in Photoshop where I tried different colour combinations.

Marvels of Science poster
Marvels of Science final version

 

Marvels of Science poster
Marvels of Science monochromatic

 

Marvels of Science poster
Marvels of Science working version

Author: Aleksandra Walkowska

COLD WAR POSTER

Space travel poster based on 1960s style. Cold War period.

SPACE TRAVEL POSTER

The Cold War period was the time of a geopolitical tension between the Soviet Union and the United States. The forty years of the competition between powers were also a great inspiration for a space travel.

The futuristic poster I designed has elements of 1950s styling. The characteristics of the typeface were often used on American advertising posters and illustrations. It is also the time when American society was moulded into mass consumers through the industrial design. The style equals function.

   

Travelling in space is possible! Three rockets are leaving the planet Mars heading towards the planet Earth. The Moon is in between them. To emphasise The Cold War period and the clashes between the East and the West on the top part of the poster, I used the Russian language, which translates to Aeromars. Go beyond the frames of the obvious.

Space travel poster based on 1960s style. Cold War period.
Monochromatic version

 

Space travel poster based on 1960s style. Cold War period.
Three colours experiment: brown, red, yellow

 

Space travel poster based on 1960s style. Cold War period.
The final version

Author: Aleksandra Walkowska

BREAD PACKAGING

Olive bread packaging

THE BAKER ON NASSAU BREAD PACKAGING

The brief asked for a label design for an imaginary gourmet bread line, produced by The Baker on Nassau. Each bread has its own history, tradition and recipe.

I based my concept on the bread origin. Emphasising typefaces as a reference to a cultural aspect of the place. Each label tells a brief history of the product. The label wraps the bread in such a way the consumers could hold it without getting covered in a floor.

Gold Rush bread label typeface refers to 1920s in America and the yellow colour is a reference to sun heat, gold and corn.

Leningrad bread label typeface refers to Lenin and the red colour is a reference to Communist Russia.

Dubh bread label typeface refers to Celtic Ireland and the green colour is a colour of Ireland, the Green Emerald.

Olive Branch bread label typeface refers to the traditional Greek alphabet. The blue colour is a colour of sunny Greece, the popular holiday’s destination.

PRESENTATION OF THE BREAD LABELS

bread packaging
Gold Rush&Leningrad bread packaging
bread packaging
Dubh&Olive Branch bread packaging

DUBH – IRISH BREAD PACKAGING

 

Dubh bread packaging

Dubh bread packaging
Dubh bread packaging

GOLD RUSH – AMERICAN BREAD PACKAGING

 

Gold Rush bread packaging

Gold Rush bread packaging
Gold Rush bread packaging

LENINGRAD – RUSSIAN BREAD PACKAGING

Leningrad bread packaging

Leningrad bread packaging
Leningrad bread packaging

BLACK OLIVE – GREEK BREAD PACKAGING

 

Olive bread packaging
Olive bread packaging

LABELS DETAILS

Gold Rush bread packaging
Gold Rush bread packaging
Leningrad bread packaging
Leningrad bread packaging
Olive bread packaging
Olive bread packaging
Dubh bread packaging
Dubh bread packaging

Author: Aleksandra Walkowska

VICTORIAN PACKAGING

Victorian tea and coffee packaging

VICTORIAN STYLE PACKAGING

This is a mock project for the tea and coffee packaging. The aim of it was to design 3D product following the styling of the set and then a photo shoot.

The Thompson Tea and Coffee Company based in Britain has been importing their products from Kenya for almost 150 years, so it would mean they started their trade journey during The Victorian Era. This was my starting point of the concept development.

 

Looking back now, I think I must have been inspired by the book I read as a child called In Desert and Wilderness wrote by Henryk Sienkiewicz. It tells a story of two kids travelling through Africa. The description of nature in the book is so superbly written that as a child I was able to imagine and feel the dust, the humidity, the burning sun heat, the smell of camels, leather, tea and yes coffee too if such was present.

I wanted to create a scenery of a picnic after a very long journey, somewhere in the middle of the desert beside rocks. The crew is sitting by the fire, preparing for the night. Dust, sand and scorpions are the company of the set.

For the typography I followed a tutorial on vintage signing, the link is here. My tea packaging was meant to be more green but the printer we had in the college caused some problems. I borrowed some old books and the scarves, bought the vintage cup at the antique shop and some old photographs with handwritten envelop at the flea market. I remember I paid €5 for the lot after negotiation! I guess I paid for the fact that I did NOT have it more than anything else!

After printing and folding the boxes we were ready for the styling and photoshoot. The final product is an ad campaign for Fallon&Byrne which here in Ireland is an exotic products store and a restaurant.

 

Victorian tea and coffee packaging
Victorian tea and coffee packaging
Victorian tea and coffee packaging
Victorian tea and coffee packaging

 

SIGNAGE&TYPOGRAPHY

PACKAGING CUT OUTS

 

Kericho tea packaging

 

Kericho coffee packaging

Author: Aleksandra Walkowska